tag:blogger.com,1999:blog-9801298184788880102023-11-16T12:58:40.517+00:00Fecho de ediçãoRadar do Empregohttp://www.blogger.com/profile/02064913165155504242noreply@blogger.comBlogger20125tag:blogger.com,1999:blog-980129818478888010.post-10256574942176880272015-04-20T11:46:00.002+01:002015-04-20T11:53:34.609+01:00Arranque do ano morno para a Media Capital<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRoVJj2_LhxgIq3L-gntZe7Q7zVbkBM0TvsKaksKMTq6Uwteu5rLd65Hi6Giokq5eDJqyh_97Dkp7pO3wz90iMS-WjEugxjH5ew6bs-d_I0daoyJGluTPGTD3fH3fwQZAG9TeZpcPuOBOe/s1600/media-capital-logo-certo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRoVJj2_LhxgIq3L-gntZe7Q7zVbkBM0TvsKaksKMTq6Uwteu5rLd65Hi6Giokq5eDJqyh_97Dkp7pO3wz90iMS-WjEugxjH5ew6bs-d_I0daoyJGluTPGTD3fH3fwQZAG9TeZpcPuOBOe/s1600/media-capital-logo-certo.png" height="298" width="400" /></a></div>
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<span style="font-size: 17.3333339691162px;">Depois de, no ano passado, ter registado uma <a href="http://fechodeedicao.blogspot.com/2015/02/tvi-facturou-mais-11-por-cento-em.html">forte recuperação ao nível da facturação publicitária</a>, o arranque de 2015 não foi muito auspicioso para a Media Capital.</span><br />
<span style="font-size: 17.3333339691162px;">Durante o primeiro trimestre, o grupo detentor da TVI e da Rádio Comercial facturou, em publicidade, 23,7 milhões de euros, mais 207 mil euros do que nos primeiros três meses de 2014, o que implica um acréscimo de apenas cerca de 1%. </span><span style="font-size: 17.3333339691162px;">A televisão contribuiu com 19,8 milhões; a rádio com 3,2 e </span><span style="font-size: 17.3333339691162px;">os restantes 745 mil euros aparecem inscritos na rubrica "Outros".</span><br />
<span style="font-size: 17.3333339691162px;"><br /></span>
<span style="font-size: 17.3333339691162px;">No total, a Media Capital registou rendimentos operacionais de 37,9 milhões de euros, uma diminuição de 5%. Para fazer face a esta quebra das receitas, o grupo cortou nas despesas correntes, que foram, no trimestre, de 34,1 milhões, menos 2,6 milhões (-7%). Uma diminuição para a qual contribuiu <a href="http://fechodeedicao.blogspot.com/2014/12/principais-grupos-do-sector-perdem-mais.html">mais um corte ao nível das despesas com o pessoal</a> (10,8 milhões contra 11,5 milhões entre Janeiro e Março de 2014).</span><br />
<span style="font-size: 17.3333339691162px;"><br /></span>
<span style="font-size: 17.3333339691162px;">O grupo fechou o primeiro trimestre de 2015 com um resultado positivo de 2,2 milhões de euros.</span></div>
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<span style="font-size: 13.0pt;"><b><i>Post relacionado</i></b></span></div>
<div style="text-align: center;">
<span style="color: #0000ee;"><span style="font-size: 17.3333339691162px;"><b><i><u><a href="http://fechodeedicao.blogspot.com/2015/03/impresa-media-capital-e-cofina-com.html">Impresa, Media Capital e Cofina com aumento de 19 milhões em publicidade em 2014</a></u></i></b></span></span></div>
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Radar do Empregohttp://www.blogger.com/profile/02064913165155504242noreply@blogger.com0tag:blogger.com,1999:blog-980129818478888010.post-62256294935033747432015-04-15T10:49:00.000+01:002015-04-15T15:16:52.787+01:00Futuro dos jornais passa pela net e não pelo papel<div class="separator" style="clear: both; text-align: center;">
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<span style="font-size: 13.0pt;">Não há volta a dar, o futuro
dos jornais passa pela internet. Os jornalistas têm de pôr lado a ideia de que
os jornais impressos vai permanecer por muito tempo uma boa parte do que fazem.
“Isso acontecerá durante algum tempo, mas não vai durar”, garante Martin Baron,
um profissional das notícias que durante toda a sua vida profissional trabalhou
em jornais.<o:p></o:p></span></div>
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<span style="font-size: 13.0pt;">O actual editor executivo do
Washington Post admite “desconforto para os que, como eu, cresceram nesta
área”, mas a verdade é que “a transformação vai acontecer”, aliás, já está a acontecer, independentemente
dos sentimentos que provoque nos jornalistas. <o:p></o:p></span></div>
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<span style="font-size: 13.0pt;">Daí que, se querem
sobreviver, têm de se adaptar e rapidamente, pois já perderam demasiado tempo.
A alternativa é “escolher falhar”.<o:p></o:p></span></div>
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<span style="font-size: 13.0pt;">Numa <a href="http://www.washingtonpost.com/pr/wp/2015/04/08/washington-post-executive-editor-martin-baron-on-journalisms-transition-from-print-to-digital/">conferência</a> proferida na
Universidade da Califórnia, Martin Baron manifestou a convicção de que o papel
dos jornalistas não está em risco, bem pelo contrário, ele continua a ser muito
importante e extremamente necessário. Isto porque, ao longo dos últimos anos,
vimos aumentar a capacidade dos governos de vasculharem a vida dos cidadãos e o
poder dos ricos “crescer para além de todos os limites aceitáveis”. Em face
desta realidade, continua a competir aos jornalistas investigar e denunciar situações
de relevante interesse público, mesmo que isso implique riscos comerciais ou
outros ainda mais graves.<o:p></o:p></span></div>
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<span style="font-size: 13.0pt;">O que muda no meio digital
são os meios que os jornalistas têm à sua disposição para levar aos leitores os
seus artigos e reportagens. Há que saber aproveitar isso, o que implica a
contratação, por parte do Washington Post, por exemplo, de jornalistas que se
sintam como peixe na água no meio digital. E, igualmente, de engenheiros
informáticos que com eles trabalhem em conjunto para que possam aproveitar
todas as ‘armas’ que têm à sua disposição e chegar ao maior número de pessoas. <o:p></o:p></span><br />
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<div style="text-align: center;">
<span style="font-size: 13.0pt;"><b><i>Post relacionado</i></b></span></div>
<div style="text-align: center;">
<span style="font-size: 13.0pt;"><a href="http://fechodeedicao.blogspot.com/2014/12/quebra-superior-120-mil-jornais-e.html"><b><i>Quebra superior a 120 mil jornais e revistas por dia em Portugal</i></b></a></span></div>
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Radar do Empregohttp://www.blogger.com/profile/02064913165155504242noreply@blogger.com0tag:blogger.com,1999:blog-980129818478888010.post-63455610785788479972015-04-13T21:35:00.000+01:002015-04-14T13:52:35.213+01:00Quanto vale o mercado publicitário português?<div class="separator" style="clear: both; text-align: center;">
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<span style="font-size: 13.0pt; mso-bidi-font-family: Arial;">Apurar
o valor que se investe em publicidade em Portugal é tarefa praticamente
condenada ao fracasso. Seria necessário ter acesso aos dados de todos os
investidores ou dos receptores desse investimento, o que é impossível. <o:p></o:p></span></div>
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<span style="font-size: 13.0pt; mso-bidi-font-family: Arial;">Daí
que se façam estudos parcelares, envolvendo, essencialmente, as empresas que
mais investem. Outra técnica, utilizada por entidades como a Media Monitor, é
fazer o apanhado dos anúncios nos diversos meios de comunicação, aplicar a tabela
de publicidade oficial, fazer as contas e apresentar o valor obtido.<o:p></o:p></span></div>
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<span style="font-size: 13.0pt; mso-bidi-font-family: Arial;">Os
relatórios assim obtidos acabam por ser interessantes, sobretudo para se ter
uma ideia sobre se o investimento publicitário está a aumentar ou a diminuir.
Mas não nos dá informação real sobre os valores reais envolvidos, uma vez que
os que apresentam são demasiado inflacionados por se basearem nos preços de
tabela, sem ter em linha de conta os descontos que são feitos. Pegue-se <a href="http://www.sol.pt/noticia/105555">neste</a>,
por exemplo, relativo à publicidade de apenas um trimestre, em que aparece um
valor investido na ordem de mil milhões de euros, uma verba totalmente
irrealista, como iremos ver mais à frente.<o:p></o:p></span></div>
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<span style="font-size: 13.0pt; mso-bidi-font-family: Arial;">Para
tentar chegar a um número mais real, optei por ir buscar dados aos relatórios e
contas das principais empresas de comunicação social do país. Tendo em conta
que a televisão é o meio que absorve a fatia maior da publicidade, fui
verificar quais os valores que, por esta via, foram facturados pela SIC, TVI e
RTP ao longo de um ano. Em relação às duas primeiras, os dados de 2014 já são
públicos, pelo que não há problema. A RTP é que ainda não os publicou, pelo que
optei por recorrer aos de 2013 e juntar-lhe um acréscimo de 5% (a TVI aumentou
11,6% e a SIC 7,2%). O quadro que obtemos é o seguinte:<o:p></o:p></span></div>
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<td nowrap="" style="border: solid windowtext 1.0pt; height: 17.25pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: windowtext; mso-border-left-alt: 1.0pt; mso-border-right-alt: .5pt; mso-border-style-alt: solid; mso-border-top-alt: 1.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div class="MsoNormal">
<br /></div>
</td>
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<b><span style="font-size: 13pt;">Valor*<o:p></o:p></span></b></div>
</td>
</tr>
<tr style="height: 17.25pt; mso-yfti-irow: 1;">
<td nowrap="" style="border-top: none; border: solid windowtext 1.0pt; height: 17.25pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" width="64"><div class="MsoNormal">
<b><span style="font-size: 13pt;">TVI <o:p></o:p></span></b></div>
</td>
<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 17.25pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="text-align: right;">
<span style="font-size: 13pt;">96,1<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 17.25pt; mso-yfti-irow: 2;">
<td nowrap="" style="border-top: none; border: solid windowtext 1.0pt; height: 17.25pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" width="64"><div class="MsoNormal">
<b><span style="font-size: 13pt;">SIC <o:p></o:p></span></b></div>
</td>
<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 17.25pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="text-align: right;">
<span style="font-size: 13pt;">94,6<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 17.25pt; mso-yfti-irow: 3;">
<td nowrap="" style="border-top: none; border: solid windowtext 1.0pt; height: 17.25pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" width="64"><div class="MsoNormal">
<b><span style="font-size: 13pt;">RTP<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 17.25pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="text-align: right;">
<span style="font-size: 13pt;">19,5<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 18.0pt; mso-yfti-irow: 4;">
<td nowrap="" style="border-top: none; border: solid windowtext 1.0pt; height: 18.0pt; mso-border-bottom-alt: solid windowtext 1.0pt; mso-border-left-alt: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" width="64"><div class="MsoNormal">
<b><span style="font-size: 13pt;">Total <o:p></o:p></span></b></div>
</td>
<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 18.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="text-align: right;">
<span style="font-size: 13pt;">210,2<o:p></o:p></span></div>
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<span style="font-size: 13pt;">*milhões de euros<o:p></o:p></span></div>
</td>
<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 18.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div class="MsoNormal">
<br /></div>
</td>
</tr>
</tbody></table>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
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<span style="font-size: 13.0pt; mso-bidi-font-family: Arial;">Tendo
em conta que há canais por cabo que pertencem a outros grupos e que também têm
publicidade, mas num volume bem mais reduzido, ao valor encontrado acrescento
mais 10 por cento e chegamos à previsão de que, no total, o meio televisivo em
Portugal vale à volta de 230 milhões de euros anuais em publicidade. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 13.0pt; mso-bidi-font-family: Arial;">Agora,
coloca-se outro problema. Como é que a partir daqui se pode chegar ao valor
total, envolvendo todos os outros meios de comunicação? Consultando relatórios
internacionais, verifico que os mais referenciados indicam que o bolo publicitário
da televisão é de pouco mais de 40%. Para ter uma referência concreta, escolhi um estudo da Carat, o qual indica que, em 2014, a distribuição do bolo publicitário
a nível global era o seguinte: Televisão: 42,7%; Digital: 21,7%; Jornais e
revistas:21,2%; Outdoor: 7,1%; Rádio: 6,8% e Cinema: 0,5%. Com base nestas
percentagens, e partindo do pressuposto que a televisão recebe cerca de 230
milhões em publicidade, chegamos à conclusão que o mercado publicitário em
Portugal valerá quase 540 milhões de euros:<o:p></o:p></span></div>
<div class="MsoNormal">
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<tbody>
<tr style="height: 17.25pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td nowrap="" style="border: solid windowtext 1.0pt; height: 17.25pt; mso-border-bottom-alt: .5pt; mso-border-color-alt: windowtext; mso-border-left-alt: 1.0pt; mso-border-right-alt: .5pt; mso-border-style-alt: solid; mso-border-top-alt: 1.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 104.0pt;" valign="bottom" width="139"><div class="MsoNormal">
<br /></div>
</td>
<td nowrap="" style="border-left: none; border: solid windowtext 1.0pt; height: 17.25pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext 1.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 35.0pt;" valign="bottom" width="47"><div class="MsoNormal">
<b><span style="font-size: 13pt;">%<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="border-left: none; border: solid windowtext 1.0pt; height: 17.25pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; mso-border-top-alt: solid windowtext 1.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div class="MsoNormal">
<b><span style="font-size: 13pt;">Valor*<o:p></o:p></span></b></div>
</td>
</tr>
<tr style="height: 17.25pt; mso-yfti-irow: 1;">
<td nowrap="" style="border-top: none; border: solid windowtext 1.0pt; height: 17.25pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 104.0pt;" valign="bottom" width="139"><div class="MsoNormal">
<b><span style="font-size: 13pt;">TV<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 17.25pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 35.0pt;" valign="bottom" width="47"><div align="right" class="MsoNormal" style="text-align: right;">
<span style="font-size: 13pt;">42,7<o:p></o:p></span></div>
</td>
<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 17.25pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext 1.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="text-align: right;">
<span style="font-size: 13pt;">230<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 17.25pt; mso-yfti-irow: 2;">
<td nowrap="" style="border-top: none; border: solid windowtext 1.0pt; height: 17.25pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 104.0pt;" valign="bottom" width="139"><div class="MsoNormal">
<b><span style="font-size: 13pt;">Digital<o:p></o:p></span></b></div>
</td>
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<span style="font-size: 13pt;">21,7<o:p></o:p></span></div>
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<span style="font-size: 13pt;">117<o:p></o:p></span></div>
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<b><span style="font-size: 13pt;">Jornais e revistas<o:p></o:p></span></b></div>
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<span style="font-size: 13pt;">21,2<o:p></o:p></span></div>
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<span style="font-size: 13pt;">114<o:p></o:p></span></div>
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<td nowrap="" style="border-top: none; border: solid windowtext 1.0pt; height: 17.25pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext 1.0pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 104.0pt;" valign="bottom" width="139"><div class="MsoNormal">
<b><span style="font-size: 13pt;">Outdoor<o:p></o:p></span></b></div>
</td>
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<span style="font-size: 13pt;">7,1<o:p></o:p></span></div>
</td>
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<span style="font-size: 13pt;">38<o:p></o:p></span></div>
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<b><span style="font-size: 13pt;">Rádio<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 17.25pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 35.0pt;" valign="bottom" width="47"><div align="right" class="MsoNormal" style="text-align: right;">
<span style="font-size: 13pt;">6,8<o:p></o:p></span></div>
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<span style="font-size: 13pt;">37<o:p></o:p></span></div>
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<b><span style="font-size: 13pt;">Cinema<o:p></o:p></span></b></div>
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<span style="font-size: 13pt;">0,5<o:p></o:p></span></div>
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<span style="font-size: 13pt;">3<o:p></o:p></span></div>
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<b><span style="font-size: 13pt;">Total<o:p></o:p></span></b></div>
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<br /></div>
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<b><span style="font-size: 13pt;">539<o:p></o:p></span></b></div>
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<span style="font-size: 13pt;">*milhões de euros<o:p></o:p></span></div>
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<br /></div>
</td>
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<b><span style="font-size: large;">Post relacionado:</span></b></div>
<div style="text-align: center;">
<a href="http://fechodeedicao.blogspot.com/2015/02/televisao-continua-mandar-no-negocio-da.html"><b>A televisão continua a mandar no negócio da publicidade</b></a></div>
</div>
Radar do Empregohttp://www.blogger.com/profile/02064913165155504242noreply@blogger.com2tag:blogger.com,1999:blog-980129818478888010.post-79346015876432210942015-04-12T14:01:00.002+01:002015-04-12T14:04:43.313+01:00Venda de jornais em queda no Reino Unido<div style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.0pt;">Não é só
em Portugal que <a href="http://fechodeedicao.blogspot.com/2014/12/quebra-superior-120-mil-jornais-e.html">os jornais têm cada vez menos leitores</a>. Esta é uma tendência que
se estende a muitos outros países. Um deles é o Reino Unido, onde, segundo<a href="http://www.theguardian.com/media/2015/apr/10/national-daily-newspapers-lose-more-than-half-a-million-readers-in-past-year"> esta notícia</a> do The Guardian, em Março deste ano se venderam menos 600 mil jornais
diários do que em Março de 2014. O número de exemplares vendidos passou de 7,6
para 7 milhões, o que representa uma queda de 7,6%.<o:p></o:p></span></div>
<br />
<div style="background: white; margin-bottom: .0001pt; margin: 0cm;">
<span style="color: #222222; font-family: "Arial",sans-serif; font-size: 13.0pt;">Os
principais prejudicados foram o Sun, o Daily Sport e o Daily Record, que
perderam mais de 10% das vendas. O The Guardian teve uma queda quase da mesma ordem
(9,5%), tendo sido adquirido diariamente por quase 175 mil pessoas.<o:p></o:p></span></div>
Radar do Empregohttp://www.blogger.com/profile/02064913165155504242noreply@blogger.com0tag:blogger.com,1999:blog-980129818478888010.post-46603086599688734952015-03-26T11:48:00.002+00:002015-03-26T12:38:40.929+00:00Futebol com audiências brutais na internet<div style="margin-bottom: .0001pt; margin: 0cm;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgA5MOIcAixD_1OX3JI_kGqhWHeSJsyJGyiJ0w40Yc37w8co_JJ4difVu6Bj6Z3bhHopozn5-xm-UZagJ2qIOhEUHGZKcOYq7kGyNNmmSvvgNiZOkhrGlePCbLEB3Up3ZZxrXZj482BuIOX/s1600/Site_A_Bola.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgA5MOIcAixD_1OX3JI_kGqhWHeSJsyJGyiJ0w40Yc37w8co_JJ4difVu6Bj6Z3bhHopozn5-xm-UZagJ2qIOhEUHGZKcOYq7kGyNNmmSvvgNiZOkhrGlePCbLEB3Up3ZZxrXZj482BuIOX/s1600/Site_A_Bola.jpg" height="226" width="320" /></a></div>
<span style="font-family: Arial, sans-serif; font-size: 13pt;"><br /></span>
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<span style="font-size: 13.0pt;">Os portugueses são loucos por
futebol. São, provavelmente, o único povo do mundo que consegue manter nas bancas três
jornais diários nacionais dedicados à modalidade. E com uma circulação de
cerca de 100 mil exemplares!<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-size: 13.0pt;">Todos os fins-de-semana,
apesar da crise, entre 70 e 130 mil pessoas vão aos estádios vibrar com os
jogos da 1ª Liga. Muitos outros ficam em casa ou dão um salto ao café para
seguir as partidas através da televisão.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-size: 13.0pt;">Esta loucura pela bola leva a
que <a href="http://www.meiosepublicidade.pt/2015/01/audiencias-2014-todos-os-20-programas-mais-vistos-foram-jogos-de-futebol/">no top 20 dos programas mais vistos de 2014</a> tenham ficado outros tantos
jogos de futebol. As partidas envolvendo</span><span style="font-size: 13pt;"> equipas
portuguesas nas ligas europeias são dos conteúdos televisivos mais populares, pois garantem audiências que podem ultrapassar os 3 milhões de espectadores,
como foi o caso da final da Liga Europa, que opôs o Benfica ao Sevilha e foi
transmitido pela SIC.</span></div>
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<br /></div>
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<span style="font-size: 13.0pt;">Um número que pode subir um
pouco, caso em campo esteja a selecção portuguesa, numa fase avançada de uma competição
internacional, como o Mundial. Por exemplo, a partida contra os Estados Unidos
ocupou mesmo o primeiro lugar desta lista.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-size: 13.0pt;">A compra dos direitos de
transmissão de jogos de uma competição internacional, no caso, a Liga dos Campeões,
esteve, aliás, na origem da queda da anterior administração da RTP, presidida
por Alberto da Ponte. Em causa estava uma verba muito elevada, na ordem dos 15
milhões de euros, que levantou grande polémica, com muitos críticos (e
responsáveis governamentais) a defenderem que não compete à televisão pública,
paga com o dinheiro de todos nós, andar a gastar uma autêntica fortuna para
transmitir jogos de futebol. Uma acusação rebatida por Alberto da Ponte que
garantia que o negócio até daria lucro à RTP. Alberto
da Ponte acabou por sair, mas os jogos da polémica vão, na mesma, poder ser
vistos na RTP.<o:p></o:p></span></div>
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<span style="font-size: 13.0pt;">A febre do futebol,
naturalmente que se estende à internet, registando os sites que se dedicam ao
assunto números brutais de visitas e page views.<o:p></o:p></span></div>
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<span style="font-size: 13.0pt;">A vedeta maior é o do jornal A
Bola, que, obteve, em 2014, de acordo com os dados da Netscope, uma média
mensal de mais de 38 milhões de visitas e 281 milhões de visualizações. Este site
ocupou, de resto, ao longo do ano, o 2º lugar da lista, apenas atrás do portal
Sapo.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-size: 13.0pt;">Também a versão digital do
jornal Record não se pode queixar de falta de interesse por parte dos
internautas. Teve, em média, cerca de 22 milhões de visitantes mensais e 134
milhões de page views.<o:p></o:p></span></div>
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<span style="font-size: 13.0pt;">O site do Jogo contabilizou
8,8 milhões de visitas e 32 milhões de page views.<o:p></o:p></span></div>
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<span style="font-size: 13.0pt;">Se acrescentarmos a estes os
dados dos sites Mais Futebol, Sapo Desporto e Relvado atingimos um total mensal
de 79 milhões de vistas/mês e 490 milhões de page views. E de
fora da contabilidade ficam, naturalmente, vários outros sites temáticos e as
secções de desporto de sites generalistas.<o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 13pt;"><b style="font-size: 13pt;"><i>Artigos relacionados:</i></b></span><br />
<div style="text-align: left;">
<span style="font-family: Arial, sans-serif; font-size: 13pt;"><b style="font-size: 13pt;"><i><a href="http://fechodeedicao.blogspot.com/2015/02/televisao-continua-mandar-no-negocio-da.html">Televisão continua a mandar no negócio da publicidade</a></i></b></span><br />
<span style="font-family: Arial, sans-serif; font-size: 13pt;"><b style="font-size: 13pt;"><a href="http://fechodeedicao.blogspot.com/2015/03/internet-da-quase-4-milhoes-de-euros-ao.html">Internet dá quase 4 milhões de euros ao grupo Impresa</a></b></span></div>
</div>
<span style="font-family: Arial, sans-serif; font-size: 13pt;"><b><i><a href="http://fechodeedicao.blogspot.com/2015/02/tvi-facturou-mais-11-por-cento-em.html">TVI facturou mais 11% em publicidade</a></i></b></span><br />
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Radar do Empregohttp://www.blogger.com/profile/02064913165155504242noreply@blogger.com0tag:blogger.com,1999:blog-980129818478888010.post-15789600574472682762015-03-22T12:33:00.000+00:002015-03-24T18:37:07.962+00:00Internet dá quase 4 milhões de euros ao grupo Impresa<div style="margin-bottom: .0001pt; margin: 0cm;">
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<span style="font-family: Arial, sans-serif; font-size: 13pt;">Os sites do grupo Impresa
(proprietária de órgãos de comunicação como, entre outros, a SIC e o Expresso)
renderam cerca de 3,8 milhões de euros em 2014. Uma parte dessa verba (771 mil
euros) resultou de subscrições, ou seja, é dinheiro que as pessoas pagam para
ter acesso a determinados conteúdos. <o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 13pt;">Trata-se da adaptação ao meio
digital do tradicional sistema de venda por assinatura de jornais e revistas de
papel, cujas receitas têm vindo a cair ao longo dos últimos anos.<o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 13pt;">Segundo o último relatório e contas
da empresa, na vertente digital a tendência tem sido contrária, ou seja, há
cada vez mais pessoas a pagarem para acederem a conteúdos pagos na internet.
Eram, no final do ano, mais de 24 mil, um crescimento de 42,8% em relação a
2013. O número de subscritores digitais já representa 20,5% do total de
subscritores dos órgãos de comunicação da Impresa.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: Arial, sans-serif; font-size: 13pt;">Uma das apostas mais fortes do
grupo, a este nível, foi o lançamento do Expresso Diário, um jornal
exclusivamente digital. A ele têm acesso os leitores da edição em papel do
Expresso, através da utilização de um código disponibilizado na capa da
revista, e os que subscrevam apenas a edição digital. Neste caso, pagam 4,90
euros no primeiro mês, após o que a assinatura passa para 9,9 euros mensais.<o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0cm;">
<span style="font-family: Arial, sans-serif; font-size: 13pt;">De acordo com o relatório anual da
Impresa, no final do ano passado, o Expresso Diário tinha cerca de 17 mil
subscritores.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: Arial, sans-serif; font-size: 13pt;">Esta estratégia de apostar no
serviço de subscrição, que se alarga a outros órgãos do grupo, como, por
exemplo, a Visão, não teve reflexos negativos no número de visitantes e de
page-views dos sites da Impresa, até porque quem não queira pagar continua a
ter acesso a alguns conteúdos gratuitos.<o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0cm;">
<span style="font-family: Arial, sans-serif; font-size: 13pt;">Ao longo do ano, o tráfego dos
sites da Impresa cresceu 7,1%. Em 2014, houve a remodelação dos sites da SIC e
da SIC Notícias, tendo, neste último caso, daí resultado um acréscimo de 31% de
visitantes únicos.<o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 13pt;">Visitantes que, cada vez mais, usam
os smartphones e tablets para acederem aos sites, tendo chegado aos 25% do
total, o dobro da percentagem registada em 2013.<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: Arial, sans-serif; font-size: 13pt;">Apesar do aumento da receita
proveniente da net, ela ainda é bastante diminuta em relação à facturação
total. Representa apenas 1,6% da verba obtida ao longo do ano passado.<o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 13pt;"><b style="font-size: 13pt;"><i>Artigos relacionados:</i></b></span><br />
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<span style="font-family: Arial, sans-serif; font-size: 13pt;"><b style="font-size: 13pt;"><i><a href="http://fechodeedicao.blogspot.com/2015/03/impresa-tem-11-milhoes-de-lucros.html">Impresa tem 11 milhões de lucros</a></i></b></span></div>
</div>
<span style="font-family: Arial, sans-serif; font-size: 13pt;"><b><i><a href="http://fechodeedicao.blogspot.com/2015/02/tvi-facturou-mais-11-por-cento-em.html">TVI facturou mais 11% em publicidade</a></i></b></span><br />
<span style="font-family: Arial, sans-serif; font-size: 13pt;"><b><i><a href="http://fechodeedicao.blogspot.com/2015/03/dona-do-correio-da-manha-aumenta-os.html">Dona do Correio da Manhã aumenta os lucros</a><br /><a href="http://fechodeedicao.blogspot.com/2014/12/principais-grupos-do-sector-perdem-mais.html">Crise económica rouba mais de 200 milhões às empresas de comunicação social</a></i></b></span></div>
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Radar do Empregohttp://www.blogger.com/profile/02064913165155504242noreply@blogger.com0tag:blogger.com,1999:blog-980129818478888010.post-62639340826510169132015-03-20T10:57:00.000+00:002015-03-20T13:07:12.421+00:00Impresa, Media Capital e Cofina com aumento de 19 milhões em publicidade<div style="margin-bottom: .0001pt; margin: 0cm;">
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<span style="font-size: 13.0pt;">As três principais empresas
de comunicação social portuguesas facturaram 272 milhões de euros em
publicidade em 2014, um aumento de praticamente 19 milhões (+7,4%) em
comparação com o ano anterior. Este dado resulta da análise dos relatórios e
contas de 2014 divulgados nos últimos dias pela Media Capital, Impresa e
Cofina.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 13.0pt;">Essencialmente devido a este
acréscimo, as três empresas viram os seus lucros passarem de cerca de 25 para
mais de 33 milhões de euros, um acréscimo de 8,6 milhões (+34,8%).<o:p></o:p></span></div>
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<span style="font-size: 13.0pt;">Mas nem tudo foram rosas
durante 2014. Apesar do aumento da publicidade, as receitas totais acabaram por
ser inferiores às de 2013, tendo descido de 526,6 para 523,7 milhões (-0,6%). <o:p></o:p></span></div>
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<br /></div>
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<span style="font-size: 13.0pt;">No caso das televisões (SIC e
TVI), isso ficou a dever-se, em boa medida, a um acordo que fez baixar as
receitas provenientes das chamadas de valor acrescentado.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 13.0pt;">No que diz respeito às duas
empresas que têm jornais e revistas (Cofina e Impresa), outra das razões para a
quebra de receitas é o contínuo decréscimo das vendas em banca, uma situação
que vem a agravar-se há longos anos.<o:p></o:p></span></div>
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<span style="font-size: 13.0pt;">Como as receitas são menores,
o aumento dos lucros acabou por ser consequência da diminuição das despesas
operacionais que foram na ordem dos 7,5 milhões de euros, passando de 450,5, em
2013, para praticamente 443 milhões, no ano passado. Mais de metade dessa
poupança foi suportada pelos trabalhadores, uma vez que as despesas com o
pessoal caíram cerca de 4 milhões de euros. A empresa que mais cortou a este
nível (5 milhões) foi a Media Capital, enquanto que na Cofina a diminuição foi
marginal (menos de um 1 milhão) e na Imprensa os custos com o pessoal até
aumentaram mais de um milhão de euros.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-size: 13.0pt;">A análise destes dados indica
que o sector da comunicação social continua a viver dias difíceis. Mesmo o
aumento das receitas de publicidade não é tranquilizador, uma vez que pode não
se tratar de uma tendência sólida, mas ficar a dever-se ao acréscimo de
investimento relacionado com o Mundial de Futebol, um evento que, como se sabe,
apenas acontece de 4 em 4 anos.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-size: 13.0pt;">As perspectivas de alguma
recuperação económica no país abrem um optimismo moderado para 2015, mas é
preciso colocar no outro prato da balança os efeitos negativos que resultam da
falência do Banco Espírito Santo e das consequências que isso teve para a
Portugal Telecom, duas das empresas portuguesas que mais investiam em
publicidade.<o:p></o:p></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 13pt;"><b style="font-size: 13pt;"><i>Artigos relacionados:</i></b></span><br />
<div style="text-align: left;">
<span style="font-family: Arial, sans-serif; font-size: 13pt;"><b style="font-size: 13pt;"><i><a href="http://fechodeedicao.blogspot.com/2015/03/impresa-tem-11-milhoes-de-lucros.html">Impresa tem 11 milhões de lucros</a></i></b></span></div>
</div>
<span style="font-family: Arial, sans-serif; font-size: 13pt;"><b><i><a href="http://fechodeedicao.blogspot.com/2015/02/tvi-facturou-mais-11-por-cento-em.html">TVI facturou mais 11% em publicidade</a></i></b></span><br />
<span style="font-family: Arial, sans-serif; font-size: 13pt;"><b><i><a href="http://fechodeedicao.blogspot.com/2015/03/dona-do-correio-da-manha-aumenta-os.html">Dona do Correio da Manhã aumenta os lucros</a><br /><a href="http://fechodeedicao.blogspot.com/2014/12/principais-grupos-do-sector-perdem-mais.html">Crise económica rouba mais de 200 milhões às empresas de comunicação social</a></i></b></span></div>
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</ul>Radar do Empregohttp://www.blogger.com/profile/02064913165155504242noreply@blogger.com0tag:blogger.com,1999:blog-980129818478888010.post-76528794421170884132015-03-19T12:23:00.000+00:002015-03-19T15:57:28.329+00:00Impresa tem 11 milhões de lucros<div style="margin-bottom: .0001pt; margin: 0cm;">
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<span style="font-size: 13.0pt;">A Impresa conseguiu um lucro
de 11 milhões de euros em 2014, o que representa um acréscimo de quase 67%
relativamente a 2013. Desde 2007 que a dona da SIC e do Expresso não tinha
resultados tão positivos. As receitas totais ascenderam a 237,8 milhões de euros
(+ 0,3%), enquanto que os custos diminuíram 0,5% para 205,8%. A empresa baixou a
sua dívida bancária para 176,4 milhões (-6,3%).<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 13.0pt;">Estes bons resultados ficam a
dever-se essencialmente à boa prestação financeira da televisão, onde conseguiu
um aumento de receitas de 177,6 milhões, mais 4 milhões do que no ano anterior,
um acréscimo de 2,3%. Facturou mais 6 milhões em publicidade (+7,2%) e 700 mil
em subscrições dos canais pagos. No negativo ficou apenas a rúbrica “Outros”
(-3 milhões de euros em relação a 2013), o que teve a ver com o acordo de
regulação relativo às chamadas de valor acrescentado, que têm funcionado como
um autêntico euromilhões para as televisões. Ainda assim, esta rúbrica registou
37,8 milhões de euros.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 13.0pt;">A vertente dos jornais e
revistas é que não teve uma evolução positiva. A publicidade caiu 3% (de 27,9
para 27,1 milhões), a circulação (vendas) quase 6% (passou de 27,3 para 25,7
milhões), enquanto que as restantes receitas apenas totalizaram 5,9 milhões,
quando somaram 7,8 no ano anterior. No total, os jornais e revistas renderam
58,7 milhões, uma quebra de 6,9%.<o:p></o:p></span></div>
<br />
<div class="MsoNormal">
<span style="font-size: 13.0pt;">A tendência negativa no papel
nos últimos anos levou a que a empresa tenha vindo a tentar alternativas no
digital, uma aposta que, segundo o relatório e contas de 2014, começa a dar
bons resultados. A facturação aumentou 42,8% e vale agora 3,7% das receitas de
circulação totais.<o:p></o:p></span></div>
<span style="font-family: Arial, sans-serif;"><span style="font-size: 17.3333339691162px;"><br /></span></span>
<br />
<div style="text-align: center;">
<span style="font-family: Arial, sans-serif; font-size: 13pt;"><b style="font-size: 13pt;"><i>Artigos relacionados:</i></b></span></div>
<span style="font-family: Arial, sans-serif; font-size: 13pt;"><b><i><a href="http://fechodeedicao.blogspot.com/2015/02/tvi-facturou-mais-11-por-cento-em.html">TVI facturou mais 11% em publicidade</a></i></b></span><br />
<span style="font-family: Arial, sans-serif; font-size: 13pt;"><b><i><a href="http://fechodeedicao.blogspot.com/2015/03/dona-do-correio-da-manha-aumenta-os.html">Dona do Correio da Manhã aumenta os lucros</a><br /><a href="http://fechodeedicao.blogspot.com/2014/12/principais-grupos-do-sector-perdem-mais.html">Crise económica rouba mais de 200 milhões às empresas de comunicação social</a></i></b><o:p></o:p></span></div>Radar do Empregohttp://www.blogger.com/profile/02064913165155504242noreply@blogger.com0tag:blogger.com,1999:blog-980129818478888010.post-52983956775611342692015-03-02T11:20:00.000+00:002015-03-19T12:26:55.253+00:00Dona do Correio da Manhã aumenta os lucros<div style="margin-bottom: .0001pt; margin: 0cm;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQC_VpBgFWNq7LZoqsQf1c_VRT8Rj3alK4-m6r51VAMbm0CF8t74kQQg7nJDzkkDeyRma9fBN8WPhcMG3hvTzWjWBZLp_QNgPOZziirwfPggHLIYcJW20Srw9_W9Z1JNbw_7rIMFDz2Qx8/s1600/Cofina.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQC_VpBgFWNq7LZoqsQf1c_VRT8Rj3alK4-m6r51VAMbm0CF8t74kQQg7nJDzkkDeyRma9fBN8WPhcMG3hvTzWjWBZLp_QNgPOZziirwfPggHLIYcJW20Srw9_W9Z1JNbw_7rIMFDz2Qx8/s1600/Cofina.jpg" height="264" width="320" /></a></div>
<span style="font-family: Arial, sans-serif; font-size: 13pt;"><br /></span>
<span style="font-family: Arial, sans-serif; font-size: 13pt;">A Cofina - empresa proprietária de jornais como o Correio da Manhã e o Record, entre outros - aumentou as receitas de publicidade e os lucros em 2014. </span><br />
<span style="font-family: Arial, sans-serif; font-size: 13pt;"><br /></span>
<span style="font-family: Arial, sans-serif; font-size: 13pt;">A publicidade passou de 34,8 para 36,7 milhões de euros, o que significa um crescimento de 5,4%. Um bom resultado que, no entanto, ficou essencialmente a dever-se ao acréscimo registado no Verão, devido ao Mundial de Futebol, conforme se pode ler na informação enviada pela empresa à Comissão do Mercado de Valores Mobiliários (CMVM). </span><br />
<span style="font-family: Arial, sans-serif; font-size: 13pt;"><br />Os lucros passaram de 4,6 milhões, em 2013, para quase 6,2 em 2014, o que representa um crescimento de 31,9%.</span><br />
<span style="font-family: Arial, sans-serif; font-size: 13pt;"><br /></span>
<span style="font-family: Arial, sans-serif; font-size: 13pt;">Mas nem tudo foi positivo, uma vez que as receitas provenientes da circulação (vendas) caiu 3,8%, o que significa que continua a tendência de quebra de vendas de jornais e revistas que se verifica já há vários anos.</span><br />
<span style="font-family: Arial, sans-serif; font-size: 13pt;"><br /></span>
<span style="font-family: Arial, sans-serif; font-size: 13pt;">A Cofina continua a não discriminar os resultados financeiros da sua televisão, a CMTV, lançada há quase dois anos. O grupo opta por englobar as suas receitas e despesas na contabilidade relativa ao sub-sector dos jornais. Apenas refere, nesta comunicação, que a televisão "teve um impacto negativo inferior a 1 milhão de euros".</span><br />
<br />
<span style="font-family: Arial, sans-serif;"><span style="font-size: 17.3333339691162px;">Este é o segundo grupo de comunicação social a divulgar publicamente os seus resultados de 2014, depois da Media Capital ter, há dias, <a href="http://fechodeedicao.blogspot.com/2015/02/tvi-facturou-mais-11-por-cento-em.html">apresentado aumentos de 11% na publicidade e de 20% nos lucros</a>. </span></span><br />
<span style="font-family: Arial, sans-serif;"><span style="font-size: 17.3333339691162px;"><br /></span></span>
<br />
<div style="text-align: center;">
<span style="font-family: Arial, sans-serif; font-size: 13pt;"><b style="font-size: 13pt;"><i>Artigos relacionados:</i></b></span></div>
<span style="font-family: Arial, sans-serif; font-size: 13pt;"><b><i><a href="http://fechodeedicao.blogspot.com/2015/02/tvi-facturou-mais-11-por-cento-em.html">TVI facturou mais 11% em publicidade</a><br /><a href="http://fechodeedicao.blogspot.com/2014/12/principais-grupos-do-sector-perdem-mais.html">Crise económica rouba mais de 200 milhões às empresas de comunicação social</a></i></b><o:p></o:p></span></div>
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Radar do Empregohttp://www.blogger.com/profile/02064913165155504242noreply@blogger.com0tag:blogger.com,1999:blog-980129818478888010.post-55013468632395281142015-02-25T20:30:00.000+00:002015-03-01T12:44:53.925+00:00TVI facturou mais 11 por cento em publicidade<div style="margin-bottom: .0001pt; margin: 0cm;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhU1W7heGJhVzPyrUO6HbXgj0aafEOdREvFIVSOymBN1r3auJaOhKFZK2957NCEPYxPP2fSo98L6I2atfb2BzRYJhpPXnR8GVJwJ9ZYoCYpZyYmF2mEqgl6d-W4FY2-WlMXu1H5vJPdVdxO/s1600/Logo+TVI.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhU1W7heGJhVzPyrUO6HbXgj0aafEOdREvFIVSOymBN1r3auJaOhKFZK2957NCEPYxPP2fSo98L6I2atfb2BzRYJhpPXnR8GVJwJ9ZYoCYpZyYmF2mEqgl6d-W4FY2-WlMXu1H5vJPdVdxO/s1600/Logo+TVI.jpg" height="299" width="400" /></a></div>
<span style="font-family: Arial, sans-serif; font-size: 13pt;">A TVI facturou, no ano passado, 114,1 milhões de euros em publicidade, o que equivale a um aumento de 11 por cento em relação a 2013. Também na vertente da rádio, o ano foi muito positivo para o grupo dono desta televisão, a Media Capital, uma vez que conseguiu arrecadar mais 9%, tendo chegado a um total de 14,7 milhões de euros.</span><br />
<span style="font-family: Arial, sans-serif; font-size: 13pt;"><br />
De acordo com o relatório e contas da empresa de 2014, a Media Capital obteve receitas que totalizaram 147,2 milhões de euros (+1%), tendo o lucro chegado aos 16,4 milhões de euros (+20%).</span><br />
<span style="font-family: Arial, sans-serif; font-size: 13pt;"><br />
Para estes resultados positivos muito contribuiu o facto dos seus principais canais terem sido líderes de audiências. A TVI conquistou uma quota de audiência de 23,5%, sendo líder pelo 10º ano consecutivo. Também na rádio, o grupo conseguiu o 1º lugar no pódio, através da Comercial, com um share de 22,7%.</span><br />
<span style="font-family: Arial, sans-serif; font-size: 13pt;"><br />
O ano terá ficado marcado por mais uma redução do número de trabalhadores. Embora não se refira no documento o número de funcionários que a Media Capital tem, na rubrica relativa aos gastos com o pessoal pode constatar-se que houve uma redução de 4,6 milhões de euros, o que faz supor que o grupo diminuiu de forma relevante a sua força de trabalho. Esta é uma tendência que já vem desde há cerca de sete anos. Entre 2007 e 2013, a <a href="http://fechodeedicao.blogspot.com/2014/12/principais-grupos-do-sector-perdem-mais.html">Media Capital havia eliminado 125 trabalhadores da sua folha de pagamentos</a>, poupando com isso quase três milhões de euros. Ao longo deste período, os quatro maiores grupos de comunicação do país prescindiram dos serviços de 1032 profissionais e gastaram menos 46 milhões com o seu pessoal.<br />
</span><br />
<div style="text-align: center;">
<span style="font-family: Arial, sans-serif; font-size: 13pt;"><b style="font-size: 13pt;"><i>Artigos relacionados:</i></b></span></div>
<span style="font-family: Arial, sans-serif; font-size: 13pt;"><b><i>
<a href="http://fechodeedicao.blogspot.com/2014/12/principais-grupos-do-sector-perdem-mais.html">Principais grupos do sector perdem mais de mil trabalhadores em seis anos</a><br />
<a href="http://fechodeedicao.blogspot.com/2014/12/principais-grupos-do-sector-perdem-mais.html">Crise económica rouba mais de 200 milhões às empresas de comunicação social</a></i></b>
<o:p></o:p></span></div>
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</script>Radar do Empregohttp://www.blogger.com/profile/02064913165155504242noreply@blogger.com0tag:blogger.com,1999:blog-980129818478888010.post-37198960858204897702015-02-15T21:34:00.001+00:002015-02-17T21:24:59.125+00:00Porta dos Fundos quer transformar-se numa multinacional do riso<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://ytimg.googleusercontent.com/vi/gFT6WO44kZs/0.jpg" frameborder="0" height="266" src="http://www.youtube.com/embed/gFT6WO44kZs?feature=player_embedded" width="320"></iframe></div>
<br />
<div style="margin-bottom: .0001pt; margin: 0cm;">
<span style="font-family: Arial, sans-serif; font-size: 13pt;">Um dia depois de ter sido colocado
no YouTube o vídeo da Porta dos Fundos dedicado ao Carnaval já tinha 920 mil
visualizações. Nada de extraordinário no mundo do mais popular grupo de
comediantes brasileiros. O vídeo anterior, ‘Tamanho’, com apenas três dias de
vida, já contabilizava 1,8 milhões espreitadelas. Se as coisas correrem de
feição, pode acontecer que cheguem aos 18,2 milhões de visualizações, o máximo
conseguido, até agora, por um vídeo da Porta dos Fundos. O seu canal conta com
9,6 milhões de subscritores, e, no total, os 330 vídeos colocados até 15 de
Fevereiro totalizavam quase 1,5 mil milhões de visualizações!<o:p></o:p></span><u1:p></u1:p></div>
<div style="margin-bottom: .0001pt; margin: 0cm;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0cm;">
<span style="font-family: Arial, sans-serif; font-size: 13pt;">Estes são alguns dados que revelam
bem a popularidade da Porta dos Fundos no YouTube, a qual fez despertar o
interesse da televisão, através do canal FOX, que lhe deu antena para uma série
semanal, primeiro, no Brasil, e agora também em Portugal. Nesta primeira fase,
os conteúdos são repescados dos vídeos produzidos para o YouTube, mas a segunda
temporada já terá material original.<o:p></o:p></span></div>
<div style="margin-bottom: .0001pt; margin: 0cm;">
<br /></div>
<div style="margin-bottom: .0001pt; margin: 0cm;">
<span style="font-family: Arial, sans-serif; font-size: 13pt;">O que é irónico, uma vez que a
Porta dos Fundos nasceu por os seus fundadores serem muito críticos do humor
que se faz na televisão e se queixarem de falta de liberdade criativa por parte
dos big bosses do pequeno écran. Daí terem, em 2012, lançado o seu canal no
YouTube, com rábulas de pouco mais de um minuto, recheadas de um humor
corrosivo, absurdo e utilizando o tipo de linguagem que o brasileiro comum usa
no dia-a-dia e onde não faltam os palavrões. Outro dos trunfos é a produção
altamente profissional dos sketches, feita com uma qualidade técnica pouco
habitual no YouTube e muito mais aproximada do que se faz na televisão.<o:p></o:p></span></div>
<u1:p></u1:p>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="font-size: large;">Vídeos populares e polémicos</span></b><span style="font-size: 13pt;"><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 13.0pt;">O sucesso foi rápido e
avassalador, levando a que o canal da Porta dos Fundos esteja em <a href="http://www.statsheep.com/p/Top-Subscribers.">23º lugar nalista dos mais populares</a> do YouTube, a nível mundial <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 13.0pt;">Mas nem tudo tem sido fácil e
pacífico no seu percurso. A comunidade policial do Brasil não apreciou o vídeo <a href="http://youtu.be/DyPb15CHdew">‘Dura’</a>,
em que os humoristas fazem uma crítica à forma como muitas vezes os polícias
abordam os cidadãos. Aqui, vira-se o feitiço contra o feiticeiro e são dois civis
que, sem motivo, abordam, revistam e maltratam polícias. A rábula valeu ameaças
a Fábio Porchat e companhia.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 13.0pt;">Outro vídeo que deu que falar
foi <a href="http://youtu.be/nVpJN6KVr1k">este</a>, produzido em plena campanha eleitoral brasileira. Nele, um candidato a deputado faz um refém e chantageia o eleitorado, anunciando que só o liberta se for
eleito. Mas a frase da polémica surge no fim, ao exigir, também, o voto em Anthony
Garotinho (um político muito polémico) na corrida para governador. O vídeo
acabou por ser retirado por ordem do Tribunal, que entendeu ser uma tentativa
não legítima de influenciar a votação. Mas voltou ao YouTube assim que
Garotinho foi derrotado logo na primeira volta. O mesmo percurso aconteceu com
o vídeo <a href="http://youtu.be/e8h7D97w5Bo">‘Zona Eleitoral’</a>.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<b><span style="font-size: large;">À conquista do mundo</span></b><span style="font-size: 13pt;"><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 13.0pt;">A Porta dos Fundos foi
fundada por Fábio Porchat, António Pedro Tabet, Gregório Duvivier, Ian SBT e
João Vicente de Castro. Uma equipa que foi crescendo e que, nesta altura, é
constituída por cerca de quatro dezenas de pessoas. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 13.0pt;">Um dos últimos reforços de
peso é a produtora argentina Juliana Algañaraz, responsável pela Endemol Brasil
e que, em meados do ano passado, foi contratada para CEO da Porta dos Fundos.
Essa contratação marcou o arranque de uma nova fase no percurso do grupo, com o
objectivo de rentabilizar a sério a fama conseguida, através de uma gestão
profissional, apesar de, nesta altura, e segundo <a href="http://exame.abril.com.br/revista-exame/edicoes/1075/noticias/a-zoeira-virou-negocio">este artigo da Exame brasileira</a>, já facturar cerca de 30 milhões de reais anuais (9,2 milhões de
euros). O primeiro passo da estratégia de diversificação foi a entrada na
televisão, mas não vai ficar por aí. A Porta vai atacar também o mundo do
cinema, com dois filmes por ano, investir ainda mais na televisão e no
merchandising e gerir as carreiras de todos os seus humoristas.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 13.0pt;">Mas a base deste colectivo
criativo vai continuar a ser o YouTube, onde pretende lançar mais canais e
rentabilizá-los melhor, sobretudo, através de contratos comerciais com empresas
que paguem para que os seus produtos sejam mostrados nos vídeos para uma
audiência de milhões de pessoas que falem o idioma português, mas nem só, pois
alguns dos sketches já têm legendas em inglês, com o óbvio objectivo de chegar
a um auditório ainda maior. Na prática, a Porta dos Fundos parece querer
transformar-se numa autêntica multinacional do riso.<o:p></o:p></span></div>
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</script>Radar do Empregohttp://www.blogger.com/profile/02064913165155504242noreply@blogger.com0tag:blogger.com,1999:blog-980129818478888010.post-36331343318281463012015-02-11T12:34:00.000+00:002015-02-17T23:03:25.001+00:00Televisão continua a mandar no negócio da publicidade<!-- Menu social com efeito -->
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<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFIjxfZHOmC7jO4hupbCeWMMjAhqoQcQ4AMux5j_70z5ThMgVStHUnJlpGvldwGZFC-4zJqtVVQE0-553j2WSx2IwqF5Mqaip_ZR1i-tgFCYI_yaT10l_CP7DpCY9lQqG1Bmgo7rNOGDo5/s1600/TV+imagens+(7).JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFIjxfZHOmC7jO4hupbCeWMMjAhqoQcQ4AMux5j_70z5ThMgVStHUnJlpGvldwGZFC-4zJqtVVQE0-553j2WSx2IwqF5Mqaip_ZR1i-tgFCYI_yaT10l_CP7DpCY9lQqG1Bmgo7rNOGDo5/s1600/TV+imagens+(7).JPG" height="300" width="400" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 13.5pt;"><br /></span>
<span style="font-size: 13.5pt;">Não é só em Portugal que os jornais e
revistas atravessam uma crise sem fim à vista, com contínua perda de leitores e
de publicidade. Este é um cenário global. De ano para ano aumentam as
dificuldades da imprensa escrita, que tem sido o meio de comunicação mais
afectado pela crise económica e pela ascensão das novas tecnologias. </span><span style="font-size: 13.5pt; mso-bidi-font-family: Arial;"><o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 13.5pt;">Só para se ter uma ideia da queda
brutal que tem tido, nos Estados Unidos, por exemplo, a facturação publicitária
da imprensa baixou de 63,5 mil milhões de dólares em 2000 para 23 mil milhões
em 2013 e voltou aos níveis de... 1950. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 13.5pt;">Com maior ou menor dimensão, esta é uma
tendência que se repete em muitos outros países.</span><span style="font-size: 13.5pt; mso-bidi-font-family: Arial;"><o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 13.5pt;">De acordo com o relatório “Digital
Media Trendbook”, citando dados da Zenith Optimedia, a nível mundial, a fatia
do bolo publicitário que, em 2013, cabia a jornais e revistas era de 24,8%,
prevendo-se que ela baixe para 20,1% em 2016. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 13.5pt;">Apesar dos seus melhores tempos, a este
nível, também já terem ficado pelo caminho, a televisão tem-se aguentado
melhor. Continua a ser o meio de comunicação que ainda obtém o maior volume de
investimento publicitário, uma situação que deverá manter-se nos tempos mais
próximos. Prevê-se que em 2016 tenha uma queda muito ligeira, de menos de um
ponto percentual, em comparação com 2013, passando de 40,1% para 39,2%.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 13.5pt;">A rádio continuará em queda,
prevendo-se que a sua quota de mercado baixe de 6,9% para 6,3%. O outdoor mantém-se
estável (7% para 6,8%), o mesmo acontecendo com o cinema (0,5% para 0,6%).<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 13.5pt;"><b>Internet em crescimento acelerado</b><o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 13.5pt;">A crescer está a internet que, segundo
este estudo, deverá passar de 20,8% para 27,1%. Uma tendência de subida que é
para continuar nos anos seguintes, devendo atingir em 2018 o volume de
publicidade da televisão.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 13.5pt;">A maior contribuição vai ser dada pelos
dispositivos móveis, em especial, os smartphones e tablets que se prevê venham
a passar de uma quota de mercado de 2,7% em 2013 para 7,6% em 2016.</span><span style="font-size: 13.5pt; mso-bidi-font-family: Arial;"><o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 13.5pt;">Uma tendência, no essencial, confirmada
por dados de um estudo relativo ao mercado norte-americano, levado a cabo pela </span><span style="background: white; color: #252525; font-size: 13.5pt; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold;">PricewaterhouseCoopers (PwC)<b> </b></span><span style="font-size: 13.5pt;">para o
Interactive Advertising Bureau (IAB). Até Setembro do ano passado, o volume de
publicidade investido no online naquele país aumentou 15%. Relativamente ao
primeiro semestre do ano, verifica-se que a fatia dos dispositivos móveis
registou um acréscimo de 76%.</span><span style="font-size: 13.5pt; mso-bidi-font-family: Arial;"><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 13.5pt;">Este ano a previsão da consultora Magna
Global é que, a nível mundial, o investimento publicitário no digital aumente
cerca de 15% e atinja 163 milhões de dólares, o que significará uma parcela de
30% de todo o bolo publicitária (Magna Global).<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 13.5pt;">São boas notícias para quem está ou
quer avançar com um projecto na net sustentado na publicidade. Só que atreladas
às boas vêm as más notícias. Também na internet se verifica o fenómeno da
concentração, com as empresas mais poderosas a ficarem com a parte de leão das
receitas. A eMarketer estima que só o Google, o Facebook e o Yahoo fiquem com
quase 62% de todas as receitas publicitárias nos EUA, um cenário que não deve
ser muito diferente do que se vive a nível geral. O estudo da PwC indica que
mercado norte-americano as 10 maiores empresas do sector comam 71% do bolo
publicitário.</span><span style="font-size: 13.5pt; mso-bidi-font-family: Arial;"><o:p></o:p></span><br />
<span style="font-size: 13.5pt;"><br /></span>
<br />
<div style="text-align: center;">
<span style="font-size: large;"><b><i>Texto relacionado:</i></b></span></div>
<div style="text-align: center;">
<span style="font-size: 13.5pt;"><b><i><a href="http://fechodeedicao.blogspot.com/2014/12/crise-economica-roubou-mais-de-200.html">Crise económica roubou mais de 200 milhões às empresas de comunicação social portuguesas</a> </i></b></span></div>
</div>
Radar do Empregohttp://www.blogger.com/profile/02064913165155504242noreply@blogger.com0tag:blogger.com,1999:blog-980129818478888010.post-29691317225622198222015-01-11T22:22:00.001+00:002015-02-15T22:02:23.426+00:00Investimento nos podcasts pode chegar aos 100 milhões em 2015<!-- Menu social com efeito -->
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2014 foi um ano de ouro
para os podcasts (programas de rádio produzidos e distribuídos na NET). Em boa
medida, isso é consequência do <a href="http://fechodeedicao.blogspot.pt/2014/12/investigacao-jornalistica-sob-forma-de.html">enorme sucesso de "Serial"</a>, uma investigação
jornalística sobre um homicídio, apresentado em 12 episódios. </span></span></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Mas não só.<a href="http://fechodeedicao.blogspot.pt/2014/12/a-sic-esta-prestes-arrancar-com-versao.html"> "StartUpPodcast"</a> foi outro projecto de sucesso que pode ter feito com que os investidores
de risco comecem a apostar a sério neste formato. Destaque ainda para<a href="http://fechodeedicao.blogspot.pt/2014/12/este-homem-e-craque-fazer-programas-de_8.html"> "99%Invisible"</a> que, através do sistema de crowdfunding, pediu aos seus ouvintes
250 mil dólares e acabou por conseguir mais de 600 mil, o que beneficiará não só
aquele como seis outros programas reunidos no projecto Radiotopia.</span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Foi há cerca de uma década
que se começou a ouvir falar em podcasts. O percurso, ao longo destes anos, não
foi fácil, houve avanços e recuos, mas deu um enorme salto em frente nos
últimos anos, tirando partido da popularização dos smartphones, que tornam bem
mais simples e prático descarregar e ouvir podcasts. </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Uma das vantagens desta
forma de comunicação é poder ser consumida enquanto os ouvintes realizam outras
tarefas, não necessitando de uma atenção exclusiva da sua parte.</span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<b>
</b><br />
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<b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Carros ligados à net vão
aumentar o número de ouvintes</span></span></b></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Os Estados Unidos são o país
onde os podcasts têm maior popularidade. Um estudo da Edison Research indica
que há cerca de 39 milhões de pessoas que ouvem, pelo menos, um podcast por mês.
Outro dado interessante é que 20% dos ouvintes consomem seis ou mais programas
por semana. </span></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Em todo o mundo, de
acordo com <a href="http://www.washingtonpost.com/business/technology/podcasts-are-back--and-making-money/2014/09/25/54abc628-39c9-11e4-9c9f-ebb47272e40e_story.html">este artigo do Washington Post</a></span></span><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">,
haverá cerca de 75 milhões de ouvintes de podcasts e a tendência é de aumento. </span></span></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Isso ficará a dever-se ao
facto de haver cada vez mais gente com smartphone nas mãos e por muitos dos
carros que saem das fábricas terem ligação à internet, uma situação que se vai
banalizar e tornar norma nos próximos anos. Tendo em conta que é dentro de
carros que mais se consome rádio, se passar a ser tão fácil ouvir sons através
da internet como sintonizar uma frequência terrestre, isso aumentará significativamente
o consumo de podcasts.</span></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Daí que não seja de
estranhar que já haja quem esteja a posicionar-se para tirar o máximo partido possível
desta evolução. </span></span></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Por exemplo, Alex
Bloomberg, do "StartUp Podcast", pretendia que sua recém-constituída
empresa, “Gimlet Media”, lançasse três programas até ao final do ano, mas ao
deparar-se com o potencial de crescimento do mercado, já decidiu antecipar o lançamento
de outros podcasts.</span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">A revista "Slate"
tem, na sua versão digital, vindo a apostar nesta área, uma aposta que pretende
reforçar. Conta com cerca de duas dezenas de programas que têm cerca de seis
milhões de downloads mensais, <a href="http://www.slate.com/articles/arts/ten_years_in_your_ears/2014/12/podcast_10th_anniversary_slate_s_executive_producer_andy_bowers_on_the_state.html">segundo o seu editor, Andy Bowers</a>, e a palavra de ordem é aumentar a oferta ao longo deste ano.</span></span></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Mas o maior player do
sector é a empresa "PodcastOne" que já disponibiliza 200 programas,
com 120 milhões de downloads/mês, e tem em carteira outros 200 projectos.</span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
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<b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Atrair as grandes
empresas para o sector</span></span></b></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Portanto, há ouvintes
para sustentar a indústria, mas haverá também dinheiro? Parece que sim. </span></span></div>
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<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Nos Estados Unidos, há a
tradição de serem os próprios radialistas a darem voz à publicidade, de uma forma
que quase se confunde com o programa. Isso agrada às empresas, pois entendem
que esta forma de passar a mensagem é bem mais eficaz do que o tradicional anúncio
super-produzido, que as pessoas se habituaram a ignorar. Daí que estejam dispostos
a pagar mais para que a menção à sua empresa mais do que anúncio pareça ser a
sugestão de um amigo (o radialista) no qual os ouvintes acreditam e confiam.</span></span></div>
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<br /></div>
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<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">É quase impossível dizer
com rigor qual o total da verba envolvida mas há alguns dados parcelares que são
significativos.</span></span></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Num dos episódios de "StartUp
Podcast" ficámos a saber que a empresa patrocinadora pagava seis mil dólares
por programa.</span></span></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">A Mail Chimps, uma das
empresas que mais apostam em podcasts, terá pago entre 25 e 40 dólares por cada
mil downloads de "Serial". Tendo em conta que terão sido feitos entre
25 a 30 milhões de downloads - e embora alguns dos primeiros episódios não
tenham contado com anúncios - estamos a falar de verbas significativas. E aos
valores da publicidade, há a acrescentar o financiamento obtido junto dos seus
ouvintes.</span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Este investimento parece
ter um retorno interessante para as empresas. Um inquérito levado a cabo pela
empresa "Midroll" junto de 300 mil ouvintes indica que 63% comparam
pelo menos um produto ou serviço promovido num dos podcasts que ouviram. Esta
empresa conta facturar um milhão de dólares anuais com quatro dos seus podcasts
mais populares.</span></span></div>
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<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Norm Pattiz, o big-boss do
"PodcastOne", estima que o sector vá gerar cerca de 100 milhões de dólares
este ano. A sua estratégia é apresentar uma enorme oferta de podcasts, de forma
a atrair o interesse das grandes empresas, que ainda pensam não ter o sector
peso e dimensão suficientes para nele investirem.</span></span></div>
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<br /></div>
<div class="MsoNormal">
<b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Portugal está out</span></span></b></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Em Portugal esta vertente
de comunicação é quase inexistente, não seguindo, nem de perto nem de longe, a
febre que se vive lá por fora, em especial nos Estados Unidos ou mesmo na Grã-Bretanha,
através da BBC, que tem uma variada oferta de podcasts. </span></span></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Isso por ter a ver com a
pobreza do mercado publicitário nacional, mas também com a aparente falta de
interesse dos potenciais consumidores, à qual não deve ser alheia a falta de
investimento das rádios em programas de autor. Mas mesmo que haja algum interesse
da parte dos portugueses em experimentarem ouvir podcasts na sua língua, têm
uma tarefa complicada pela frente. Isto porque se revela difícil ou mesmo impossível,
nalguns casos, descarregar para um smartphone programas deste género dos sites
das principais rádios nacionais.</span></span></div>
<div class="MsoNormal">
<br /></div>Radar do Empregohttp://www.blogger.com/profile/02064913165155504242noreply@blogger.com0tag:blogger.com,1999:blog-980129818478888010.post-76610675851482272902014-12-26T12:41:00.000+00:002015-01-11T22:31:30.429+00:00Quebra superior a 120 mil jornais e revistas por dia em Portugal<!--[if gte mso 9]><xml>
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<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">No
final de 2013 vendiam-se em Portugal menos 108.431 jornais diários em Portugal
do que em Dezembro de 2007. Quanto às publicações semanais (jornais e revistas)
também perderam muitos leitores ao longo desse período. Segundo dados da
Associação Portuguesa do Controlo de Tiragens, a circulação (vendas em banca
mais assinaturas) caiu em 97.106 exemplares ao longo deste período.</span></span></div>
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<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">A
quebra na imprensa foi quase geral só tendo ficado acima da linha de água o Correio da
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<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">Pela
negativa, o destaque maior vai para o Diário de Notícias, que passou de uma
circulação média diária de </span></span><span style="color: black; font-family: Arial; font-size: small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">32.635 para 17.794, uma
quebra de 45% (-14.841 exemplares).</span></span></div>
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<span style="color: black; font-family: Arial; font-size: small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Não muito melhor foi a prestação do
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nacionais pagos, a circulação teve uma quebra de praticamente 25%. Ao longo
deste período, registou-se a morte do 24 Horas e o aparecimento do I.</span></span></div>
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<li><a class="icon fb" href="https://www.facebook.com/fechoedicao">Facebook >>></a>Siga-nos no Facebook</li>
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<br /></div>
<table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; margin-left: 2.75pt; mso-padding-alt: 0cm 3.5pt 0cm 3.5pt; mso-yfti-tbllook: 1184; width: 455px;">
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JORNAIS DIÁRIOS NACIONAIS</span></span></div>
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<br /></div>
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<td height="20" nowrap="" style="border-left: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
</td>
<td height="20" nowrap="" style="border-left: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
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<td height="20" nowrap="" style="border-left: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
</td>
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<tr height="20" style="height: 15.0pt; mso-yfti-irow: 1;">
<td height="20" nowrap="" style="border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 149.0pt;" valign="bottom" width="199"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">2007</span></span></div>
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<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">2013</span></span></div>
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<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Saldo</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">%</span></span></div>
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<tr height="20" style="height: 15.0pt; mso-yfti-irow: 2;">
<td height="20" style="border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 149.0pt;" valign="bottom" width="199"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Correio da Manhã</span></span></div>
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<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">109.449</span></span></div>
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<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">117.215</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">7.766</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">7,10</span></span></div>
</td>
</tr>
<tr height="20" style="height: 15.0pt; mso-yfti-irow: 3;">
<td height="20" style="border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 149.0pt;" valign="bottom" width="199"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Jornal de Notícias</span></span></div>
</td>
<td height="20" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">89.856</span></span></div>
</td>
<td height="20" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">63.100</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-26.756</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-29,78</span></span></div>
</td>
</tr>
<tr height="23" style="height: 17.25pt; mso-yfti-irow: 4;">
<td height="23" style="border-top: none; border: solid windowtext 1.0pt; height: 17.25pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 149.0pt;" valign="bottom" width="199"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Record</span></span></div>
</td>
<td height="23" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 17.25pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">70.791</span></span></div>
</td>
<td height="23" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 17.25pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">50.488</span></span></div>
</td>
<td height="23" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 17.25pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-20.303</span></span></div>
</td>
<td height="23" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 17.25pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-28,68</span></span></div>
</td>
</tr>
<tr height="24" style="height: 18.0pt; mso-yfti-irow: 5;">
<td height="24" style="border-top: none; border: solid windowtext 1.0pt; height: 18.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 149.0pt;" valign="bottom" width="199"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Público</span></span></div>
</td>
<td height="24" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 18.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">42.360</span></span></div>
</td>
<td height="24" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 18.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">27.739</span></span></div>
</td>
<td height="24" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 18.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-14.621</span></span></div>
</td>
<td height="24" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 18.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-34,52</span></span></div>
</td>
</tr>
<tr height="20" style="height: 15.0pt; mso-yfti-irow: 6;">
<td height="20" style="border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 149.0pt;" valign="bottom" width="199"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">O Jogo</span></span></div>
</td>
<td height="20" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">32.271</span></span></div>
</td>
<td height="20" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">22.190</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-10.081</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-31,24</span></span></div>
</td>
</tr>
<tr height="24" style="height: 18.0pt; mso-yfti-irow: 7;">
<td height="24" style="border-top: none; border: solid windowtext 1.0pt; height: 18.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 149.0pt;" valign="bottom" width="199"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Diário de Notícias</span></span></div>
</td>
<td height="24" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 18.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">32.635</span></span></div>
</td>
<td height="24" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 18.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">17.794</span></span></div>
</td>
<td height="24" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 18.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-14.841</span></span></div>
</td>
<td height="24" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 18.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-45,48</span></span></div>
</td>
</tr>
<tr height="21" style="height: 15.75pt; mso-yfti-irow: 8;">
<td height="21" style="border-top: none; border: solid windowtext 1.0pt; height: 15.75pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 149.0pt;" valign="bottom" width="199"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Diário Económico</span></span></div>
</td>
<td height="21" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.75pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">14.646</span></span></div>
</td>
<td height="21" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.75pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">12.741</span></span></div>
</td>
<td height="21" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.75pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-1.905</span></span></div>
</td>
<td height="21" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.75pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-13,01</span></span></div>
</td>
</tr>
<tr height="24" style="height: 18.0pt; mso-yfti-irow: 9;">
<td height="24" style="border-top: none; border: solid windowtext 1.0pt; height: 18.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 149.0pt;" valign="bottom" width="199"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Jornal de Negócios</span></span></div>
</td>
<td height="24" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 18.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">8.132</span></span></div>
</td>
<td height="24" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 18.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">10.057</span></span></div>
</td>
<td height="24" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 18.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">1.925</span></span></div>
</td>
<td height="24" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 18.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">23,67</span></span></div>
</td>
</tr>
<tr height="20" style="height: 15.0pt; mso-yfti-irow: 10;">
<td height="20" style="border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 149.0pt;" valign="bottom" width="199"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">I</span></span></div>
</td>
<td height="20" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
</td>
<td height="20" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">5.207</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">5.207</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
</td>
</tr>
<tr height="20" style="height: 15.0pt; mso-yfti-irow: 11;">
<td height="20" style="border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 149.0pt;" valign="bottom" width="199"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">24 Horas</span></span></div>
</td>
<td height="20" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">34.822</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-34.822</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-100,00</span></span></div>
</td>
</tr>
<tr height="20" style="height: 15.0pt; mso-yfti-irow: 12; mso-yfti-lastrow: yes;">
<td height="20" style="border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 149.0pt;" valign="bottom" width="199"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">TOTAL</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">434.962</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">326.531</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-108.431</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-24,93</span></span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">No que aos semanários diz respeito, o
período também não foi nada fácil. O líder era e continua a ser o Expresso,
que, no entanto, vende hoje menos quase 27 mil exemplares. O Sol, que havia
surgido no ano anterior, teve um razoável 2007 em termos de vendas
(46.384), mas, a partir daí, caiu muito e perdeu quase metade dos seus
leitores.</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Quanto às revistas a quebra foi menor
(entre os 9,5% da Sábado e os 15,9% da Visão). </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; margin-left: 2.75pt; mso-padding-alt: 0cm 3.5pt 0cm 3.5pt; mso-yfti-tbllook: 1184; width: 455px;">
<tbody>
<tr height="20" style="height: 15.0pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td height="20" nowrap="" style="border: solid windowtext 1.0pt; height: 15.0pt; mso-border-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 149.0pt;" valign="bottom" width="199"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"><span style="mso-spacerun: yes;"> </span>CIRCULAÇÃO PUBLICAÇÕES<span style="mso-spacerun: yes;"> </span>SEMANAIS</span></span></div>
</td>
<td height="20" nowrap="" style="border-left: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
</td>
<td height="20" nowrap="" style="border-left: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
</td>
<td height="20" nowrap="" style="border-left: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
</td>
<td height="20" nowrap="" style="border-left: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
</td>
</tr>
<tr height="20" style="height: 15.0pt; mso-yfti-irow: 1;">
<td height="20" nowrap="" style="border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 149.0pt;" valign="bottom" width="199"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">2007</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">2013</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Saldo</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">%</span></span></div>
</td>
</tr>
<tr height="20" style="height: 15.0pt; mso-yfti-irow: 2;">
<td height="20" style="border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 149.0pt;" valign="bottom" width="199"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Expresso</span></span></div>
</td>
<td height="20" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">119.123</span></span></div>
</td>
<td height="20" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">92.431</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-26.692</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-22,41</span></span></div>
</td>
</tr>
<tr height="20" style="height: 15.0pt; mso-yfti-irow: 3;">
<td height="20" style="border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 149.0pt;" valign="bottom" width="199"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Visão</span></span></div>
</td>
<td height="20" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">97.008</span></span></div>
</td>
<td height="20" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">81.559</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-15.449</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-15,93</span></span></div>
</td>
</tr>
<tr height="20" style="height: 15.0pt; mso-yfti-irow: 4;">
<td height="20" style="border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 149.0pt;" valign="bottom" width="199"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Sábado</span></span></div>
</td>
<td height="20" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">63.992</span></span></div>
</td>
<td height="20" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">57.882</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-6.110</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-9,55</span></span></div>
</td>
</tr>
<tr height="20" style="height: 15.0pt; mso-yfti-irow: 5;">
<td height="20" style="border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 149.0pt;" valign="bottom" width="199"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Sol </span></span></div>
</td>
<td height="20" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">46.384</span></span></div>
</td>
<td height="20" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">23.709</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-22.675</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-48,89</span></span></div>
</td>
</tr>
<tr height="20" style="height: 15.0pt; mso-yfti-irow: 6;">
<td height="20" style="border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 149.0pt;" valign="bottom" width="199"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Vida Económica</span></span></div>
</td>
<td height="20" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
</td>
<td height="20" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">7.711</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">7.711</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
</td>
</tr>
<tr height="20" style="height: 15.0pt; mso-yfti-irow: 7;">
<td height="20" style="border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 149.0pt;" valign="bottom" width="199"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Focus</span></span></div>
</td>
<td height="20" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">13.597</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-13.597</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-100,00</span></span></div>
</td>
</tr>
<tr height="20" style="height: 15.0pt; mso-yfti-irow: 8;">
<td height="20" style="border-top: none; border: solid windowtext 1.0pt; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 149.0pt;" valign="bottom" width="199"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">O Crime</span></span></div>
</td>
<td height="20" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">12.655</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-12.655</span></span></div>
</td>
<td height="20" nowrap="" style="border-bottom: solid windowtext 1.0pt; border-left: none; border-right: solid windowtext 1.0pt; border-top: none; height: 15.0pt; mso-border-bottom-alt: solid windowtext .5pt; mso-border-right-alt: solid windowtext .5pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-100,00</span></span></div>
</td>
</tr>
<tr height="20" style="height: 15.0pt; mso-yfti-irow: 9;">
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<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Semanário</span></span></div>
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<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">20.294</span></span></div>
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<br /></div>
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<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-20.294</span></span></div>
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<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-100,00</span></span></div>
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<br /></div>
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<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">373.053</span></span></div>
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<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">263.292</span></span></div>
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<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-109.761</span></span></div>
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<span style="color: black; font-family: Arial; font-size: x-small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-29,42</span></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: black; font-family: Arial; font-size: small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Somando todas as vendas e fazendo a
necessária distribuição dos semanários, chegamos à conclusão que, em média, no
final de 2007 se vendiam 488.255 jornais e revistas por dia e seis anos depois
apenas há 364.144 portugueses a comprá-los. Dito de outra forma, vendem-se, em média,
menos 124.111 exemplares diários. É muito papel!</span></span><br />
<br />
<span style="color: black; font-family: Arial; font-size: small;"><span style="color: black; font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"><b><i>Jorge Eusébio </i></b></span></span></div>
<span style="font-size: small;"><b><br /></b></span>
<br />
<div style="text-align: center;">
<span style="font-size: large;"><b><span style="font-size: small;">LEIA TAMBÉM NESTA SECÇÃO:</span></b></span></div>
<span style="font-size: small;"><b></b></span><br />
<div class="post-title entry-title" itemprop="name">
<b><span style="font-weight: normal;"><span style="font-size: small;"><a href="http://fechodeedicao.blogspot.pt/2014/12/principais-grupos-do-sector-perdem-mais.html">Principais grupos do sector perdem mais de mil trabalhadores em seis anos</a></span></span></b></div>
<div class="post-title entry-title" itemprop="name">
<b><span style="font-weight: normal;"><span style="font-size: small;"><a href="http://fechodeedicao.blogspot.pt/2014/12/crise-economica-roubou-mais-de-200.html">Crise económica roubou mais de 200 milhões de euros às empresas de comunicação social portuguesas</a></span></span></b></div>
Radar do Empregohttp://www.blogger.com/profile/02064913165155504242noreply@blogger.com0tag:blogger.com,1999:blog-980129818478888010.post-42452996245371546582014-12-21T20:47:00.000+00:002014-12-21T22:06:42.671+00:00Investigação jornalística sob a forma de podcast <!--[if gte mso 9]><xml>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpzDfbJqbmgw-fe-EBT6CMihjd6Tj88xpfbpyqHtuDhuybcgPFJvtj7_G6ObgosGlXh9G_5Po_CjgqXd3IO_SmV2JOepX55PAyyGc3NJlE7OHaKvRBXmxjSPH0vUkOg_-Ov1PZ_XAEj2sV/s1600/serial-social-logo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpzDfbJqbmgw-fe-EBT6CMihjd6Tj88xpfbpyqHtuDhuybcgPFJvtj7_G6ObgosGlXh9G_5Po_CjgqXd3IO_SmV2JOepX55PAyyGc3NJlE7OHaKvRBXmxjSPH0vUkOg_-Ov1PZ_XAEj2sV/s1600/serial-social-logo.png" height="320" width="320" /></a></div>
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<script async="" src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<!-- FE 300 por 250 -->
<br />
<ins class="adsbygoogle" data-ad-client="ca-pub-5582985134185024" data-ad-slot="8424683545" style="display: inline-block; height: 250px; width: 300px;"></ins><script>
(adsbygoogle = window.adsbygoogle || []).push({});
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<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Terminou a primeira temporada de <a href="http://serialpodcast.org/">“Serial”</a>, o maior
sucesso de sempre de uma forma de comunicar na net ainda pouco conhecida em
Portugal, o podcast, que basicamente se pode 'traduzir' como programas de rádio
distribuídos na net. </span></span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Foram 12 episódios que se estima terem tido um total
de downloads entre 25 e 30 milhões. E, sobretudo, nas últimas semanas, não deve
ter havido um dia sem que ‘tropeçasse” em, pelo menos, três ou quatro textos
sobre a série apresentada por Sarah Koening.</span></span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">“Serial” é uma investigação jornalística ao assassínio
ocorrido em 1999 da jovem estudante Hae Min Lee, na cidade norte-americana de
Baltimore. O seu ex-namorado, Adnan Syed, acabaria por ser detido, acusado do
assassínio e condenado a prisão perpétua. </span></span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Ao longo de mais de um ano, Sarah Koening recolheu
informação, gravações e entrevistou pessoas. Cronometrou uma viagem de carro
importante para a acusação e condenação do jovem. Investigou a existência de
uma cabine telefónica de onde Adnan terá feito a chamada para o homem que o
entregou à polícia. Passou a pente fino as chamadas de telemóvel feitas por
Adnan no dia do assassínio. Ouviu as gravações dos interrogatórios feitos pela
polícia e as relativas aos dois julgamentos. Entrevistou telefonicamente –
muitas vezes – Adnan. Falou com polícias, investigadores e advogados. Tentou
investigar a fundo todos os indícios e elementos relacionados com o crime.</span></span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Os segredos do sucesso</span></span></b></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Uma investigação que ia transformando em programas
semanais, os quais se converteram num verdadeiro fenómeno na internet.
Escreveram-se, seguramente, milhares de artigos sobre o programa. Criaram-se
grupos para discutir o caso. Produziram-se <a href="http://www.nydailynews.com/entertainment/serial-podcast-final-episode-parodied-funny-die-article-1.2048916">rábulas</a> sobre “Serial” e até
<a href="http://www.theverge.com/2014/12/19/7425227/listen-to-this-incredible-serial-remix-featuring-the-notorious-b-i-g">músicas</a>. Muitos fãs fizeram mesmo questão de ir a Baltimore, ver o cenário onde
tudo aconteceu e até investigar por conta própria. </span></span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">O programa
até levou ao lançamento de duas campanhas de angariação de fundos. <a href="https://www.blogger.com/%28http:/money.cnn.com/2014/12/15/media/serial-podcast-fundraiser/%29"><span style="color: blue;"><span style="color: blue; mso-bidi-font-size: 11.0pt;">Uma para criar
uma bolsa de estudo </span></span></a>de 25 mil dólares com o nome da vítima,
Hae Min Lee, e outra para <a href="http://betabeat.com/2014/12/serial-inspired-vigilante-app-will-help-the-internet-investigate-unsolved-crimes/"><span style="color: blue;"><span style="color: blue; mso-bidi-font-size: 11.0pt;">criar uma
aplicação digital</span></span></a> através da qual seja possível investigar
crimes não resolvidos.</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">O que
esteve, afinal, na base de todo este sucesso? Em primeiro lugar, o ponto de
partida: saber se o homem que há 15 anos está preso é ou não culpado. Em
segundo, a forma como a história foi contada: em episódios, como se de uma
série de ficção de grande produção se tratasse. Ou de um reality show.</span></span><span style="font-family: Arial; font-size: x-small;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"></span></span><br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Outro
elemento que prendeu cada vez mais gente à série foi, por um lado, se ir
verificando que a investigação tinha muitas pontas soltas e que a defesa do
jovem acusado foi deficiente. Mas, ao mesmo tempo, surgiam indicações que
apontavam para a sua culpabilidade.</span></span><span style="font-family: Arial; font-size: x-small;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Ao longo de
toda a série, o suspense manteve-se e, mesmo no último, o desfecho não foi
conclusivo.</span></span><span style="font-family: Arial; font-size: x-small;"><span style="font-family: "Arial","sans-serif"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"></span></span><br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
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<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">A forma como a jornalista, Sarah Koening, contava a
história foi, igualmente, determinante para o sucesso de audiências da série.
Ela não se inibia de partilhar com os seus ouvintes a apreciação que, a cada
momento, ia fazendo ao evoluir do processo. Era como se estivesse a pensar em
voz alta. Uma técnica que lhe valeu algumas críticas. Enquanto que alguns
entendiam que esta forma de contar a história lhe dava maior credibilidade e
transparência, outros criticavam-na por se afastar da atitude de isenção e
distância que um jornalista deve ter no seu trabalho.</span></span></div>
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<li><a class="icon fb" href="https://www.facebook.com/fechoedicao">Facebook >>></a>Siga-nos no Facebook</li>
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<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Sucesso garante financiamento para
segunda série</span></span></b><br />
<b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"><br /></span></span></b></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Seja como for, a verdade é que “Serial” foi a estrela
maior de um forma de comunicação, o podcast, que teve um ano de grande
exposição e sucesso. </span></span><br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Embora em Portugal o consumo e procura de podcasts
seja muito residual – tal como a pouca importância que lhes é dada pelos
jornalistas e órgãos de comunicação – nos Estados Unidos é um meio já bastante
popular, havendo, de acordo com um estudo feito pela Edison Research, cerca de
39 milhões de pessoas que, mensalmente, ouvem podcasts.</span></span><br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"><br /></span></span></div>
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<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Com o sucesso desta série e projectos como <a href="http://fechodeedicao.blogspot.pt/2014/12/a-sic-esta-prestes-arrancar-com-versao.html"><span style="color: blue;"><span style="color: blue;">“StarUp Podcast”</span></span></a> e
<a href="http://fechodeedicao.blogspot.pt/2014/12/este-homem-e-craque-fazer-programas-de_8.html">“99%Invisible”</a>, entre outros, espera-se que os anunciantes entrem em força
nesta forma de comunicar, dando-lhe o impulso financeiro que precisa para se
afirmar globalmente.</span></span><br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"><br /></span></span></div>
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segunda série, sobre um outro caso. Os anunciantes que se juntaram à serie
ficaram satisfeitos com os resultados obtidos e vão continuar a abrir os
cordões à bolsa. Os ouvintes assumiram-se como uma segunda e importante fonte
de financiamento, ao responderem afirmativamente a uma breve campanha de fundos
lançada no decorrer de um dos programas.</span></span></div>
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<br />
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<div style="margin: 0cm 0cm 0.0001pt; text-align: left;">
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homem é craque a fazer programas de rádio e a pedir dinheiro aos seus ouvintes</a></span></span></i></b><span style="font-family: Arial; font-size: x-small;"><span style="font-family: "Arial","sans-serif"; font-size: 11.0pt;"></span></span></div>
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<![endif]-->Radar do Empregohttp://www.blogger.com/profile/02064913165155504242noreply@blogger.com0tag:blogger.com,1999:blog-980129818478888010.post-48319494013005304642014-12-18T07:54:00.001+00:002014-12-20T20:55:09.474+00:00Um anúncio de rádio que ia dando cabo de uma empresa<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrFqihfKt3ra7XK4abtx_1QeJnRCr3idR0idYTWFKR1jW9IUc0nHY5cl8x1GG6YeteOGYgy7zKKvZ6HJ1-7v320NLWCEhBGIWYFRPENGDQuSkbQLDbsoJJHZmGVN3Jz0p8noFlTLjSjF1e/s1600/Imagem+native+ad.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrFqihfKt3ra7XK4abtx_1QeJnRCr3idR0idYTWFKR1jW9IUc0nHY5cl8x1GG6YeteOGYgy7zKKvZ6HJ1-7v320NLWCEhBGIWYFRPENGDQuSkbQLDbsoJJHZmGVN3Jz0p8noFlTLjSjF1e/s1600/Imagem+native+ad.jpg" height="212" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Um dos conceitos de que, actualmente, se
ouve muito falar no meio do jornalismo e da comunicação é o dos "native
ads". Basicamente trata-se de anúncios que... não parecem
anúncios. Estão construídos de tal forma que se encaixam no restante conteúdo
de um órgão de comunicação sem que, à primeira vista, o leitor, ouvinte ou
telespectador perceba que se trata de um anúncio. Promovem uma marca, empresa
ou produto sem que pareça estarem a promovê-lo. </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Por isso, trata-se de um
tipo de anúncio muito apetecível pelas empresas, que abrem os cordões à bolsa
para conseguir que cada vez mais órgãos de comunicação social os produzam e
difundam.</span></span></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Recentemente foi notícia
o facto do New York Times ter produzido o seu primeiro “native ad” para a
edição impressa e de ter criado uma secção destinada a esta vertente da
publicidade. </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">A implantação dos
"native ads" está a provocar muita polémica. As empresas pretendem a
sua disseminação, uma vez que a tradicional forma de promoção é cada vez mais irrelevante, por,
na esmagadora maioria das vezes, ser ignorada pelos consumidores, tratando-se o
investimento feito basicamente de dinheiro deitado à rua. As empresas de
comunicação, mais mortas que vivas, olham para este modelo como uma forma de
ganharem algum dinheiro, que tanta falta lhe faz.</span></span></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Os críticos deste tipo
de publicidade dizem, no entanto, que se trata de mais uma machadada na credibilidade
jornalística, ao tornar mais difícil perceber o que é notícia ou publicidade ou propaganda.</span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: bold; mso-ansi-language: PT; mso-bidi-font-weight: normal;">Podcasts
usam e abusam dos “native ads”</span></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Já aqui me referi a um
modelo de jornalismo que está em alta, pelo menos nos Estados Unidos, o
podcast, que leva a rádio para a internet. Uma das razões pelas quais as
empresas investem nos podcasts tem exactamente a ver com a publicidade que aí é
feita, a qual encaixa perfeitamente no modelo "native ad". Os
anúncios que se ouvem na maioria dos podcasts não diferem grandemente do resto do programa. É,
normalmente, o mesmo locutor que lê as frases promocionais, em muitos casos,
até há pequenas entrevistas ou conversas sobre a empresa, seguindo o mesmo
registo do programa.</span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Por exemplo, <b><a href="http://fechodeedicao.blogspot.pt/2014/12/a-sic-esta-prestes-arrancar-com-versao.html">Alex Bloomberg seguiu este sistema para facturar no "Startup Podcast"</a></b>, em
que, na parte publicitária, fazia pequenas entrevistas telefónicas a responsáveis
das empresas patrocinadoras. Numa delas, seguindo o enunciado princípio de
fazer tudo da forma "mais honesta e transparente possível", até
perguntou quanto é que lhe pagava pela publicidade. Eram 6 mil euros por
podcast, ficaram todos os ouvintes a fazer. </span></span></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">A única indicação de que
aquele era um espaço comercial era dada por um fundo musical diferente. </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: bold; mso-ansi-language: PT; mso-bidi-font-weight: normal;">Um problema
de comunicação</span></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Quando colocou no ar o
primeiro programa <b><a href="http://gimletmedia.com/">produzido pela sua empresa</a></b>, manteve o mesmo sistema. O
programa chama-se "Reply All", é sobre temáticas relacionadas com a
internet e, num dos segmentos publicitários, um dos locutores falou com um jovem
de 9 anos que já tinha o seu próprio site, feito através de um sistema
disponibilizado pela empresa patrocinadora do programa. </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Acontece que a
funcionária que falou com mãe do miúdo para obter autorização se esqueceu a
dizer que a entrevista era para entrar num espaço publicitário. Para além
disso, ao falar-lhe do programa, disse-lhe que era produzido por Alex Bloomberg
que trabalhara no "This American Life", um programa radiofónico de
grande popularidade nos Estados Unidos. </span></span></div>
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<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">A senhora percebeu, erradamente, que a
entrevista era para passar no "This American Life" e anunciou isso a
toda a gente. Quando percebeu que, afinal, as declarações foram convertidas em
publicidade, sentiu-se enganada, no que foi seguida por todos os seus amigos e
conhecidos que, nas redes sociais, arrasaram <b><a href="http://fechodeedicao.blogspot.pt/2014/12/a-sic-esta-prestes-arrancar-com-versao.html">Alex Bloomberg</a></b> e a sua equipa, uma
situação que não é propriamente a ideal para uma empresa que está a dar os
primeiros passos. </span></span></div>
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<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">A história acabou por
chegar ao BuzzFeed, que mandou um jornalista investigá-la. Caso tivesse
avançado com a notícia, as suas consequências podiam ser catastróficas,
possivelmente, fatais para a recém-criada empresa. Felizmente para a equipa, o BuzzFeed acabou por achar
que o episódio não tinha interesse informativo, mas Alex Blumberg optou por
assumir publicamente o erro. Levou a mãe do jovem ao <b><a href="http://gimletmedia.com/episode/9-we-made-a-mistake/">9º episódio do"Startup Podcast"</a></b> e explicou o que se passou. </span></span><br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;">Parece ter conseguido
apagar o fogo e a polémica, mas já ninguém lhe tira o enorme susto que apanhou.
Apesar disso, não tenciona desistir deste modelo de publicidade mas promete
tomar medidas para que mais ninguém se possa sentir enganado.</span></span><br />
<br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: PT;"><b><i>Jorge Eusébio </i></b></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>INFORMAÇÃO COMPLEMENTAR:</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"> - O nome de Alex Blumberg consta num dos lugares de destaque da lista dos 25 melhores podcasts de sempre, <a href="http://www.slate.com/articles/arts/ten_years_in_your_ears/2014/12/best_podcast_episodes_ever_the_25_best_from_serial_to_the_ricky_gervais.single.html">acabada de publicar pelo site Slate</a>. Um dos programas que produziu em 2008 para "This American Life", </span><span style="font-family: Arial, Helvetica, sans-serif;"><b>“</b><a href="http://www.thisamericanlife.org/radio-archives/episode/355/the-giant-pool-of-money" target="_blank"><b>The Giant Pool of Money</b></a><b>”</b>, ficou na 2ª posição. </span><b> </b>
Radar do Empregohttp://www.blogger.com/profile/02064913165155504242noreply@blogger.com0tag:blogger.com,1999:blog-980129818478888010.post-9263153227792652142014-12-15T07:47:00.001+00:002015-01-19T18:31:15.005+00:00Como arrancar dinheiro a um milionário<div class="MsoNormal">
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<tr><td class="tr-caption" style="text-align: center;">(Foto: Página de Facebook de Alex Blumberg)</td></tr>
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<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">A
SIC está prestes a arrancar com a versão portuguesa do “Lago dos Tubarões”.
Trata-se de um programa que permite a empreendedores tentarem convencer os
empresários, supostamente milionários, que compõem o júri do programa, a
financiarem o negócio que têm ou que vão lançar. Segundo informações divulgadas
pela SIC já se inscreveram mais de 850 pessoas.</span></span><br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">Estes
candidatos não perderiam nada em ouvir a série de programas de rádio “StartUp
Podcast”, disponível <b><span style="font-weight: bold;"><a href="http://gimletmedia.com/show/startup/">aqui</a></span></b>. É a história
da tentativa de Alex Blumberg constituir uma empresa de produção de podcasts.
Alex trabalhou para uma das maiores referências radiofónicas nos Estados
Unidos, o programa “This American Life”. Depois foi uma das vozes do programa
“Planet Money”, até que resolveu construir o seu sonho americano: lançar uma
empresa sua e, eventualmente, tornar-se milionário. Havia, no entanto, um
pequeno problema para conseguir transformar esse sonho em realidade: precisava
de dinheiro.</span></span><br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">Acontece
que, através do “Planet Monet” tinha conhecido alguns investidores que ganham a
vida a apostar em novos projectos de negócio. <b>Marcou reuniões e lá foi tentar,
literalmente, vender-lhes a sua ideia. Gravou tudo e começou a fazer uma série
de podcasts que documentavam esse processo, da “forma mais honesta e
transparente que conseguir”, explicou ele num desses episódios. </b></span></span><br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">A
tarefa não foi fácil. Apesar de achar que sabia como apresentar-se e o que
dizer aos potenciais investidores, começou logo a cometer erros. A primeira
investida correu mal, a ponto de, no fim, ser o milionário com quem almoçou a
pôr-se na sua pele e a dizer-lhe que história devia contar para ter alguma
hipótese de agarrar o dinheiro de um milionário.</span></span><br />
<br />
<b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: bold;">Conceitos de sucesso muito diferentes</span></span></b><span style="font-family: Arial;"><span style="font-family: "Arial","sans-serif";"></span></span><br />
<br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">Basicamente
tinha de ser capaz de ‘vender o seu peixe’ em dois minutos. De apresentar uma
confiança e ambição sem limites. </span></span><b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">De apresentar um projecto que resolva um
determinado problema que afecte o maior número possível de pessoas. De saber
explicar de que forma o vai conseguir. De saber qual é a verba concreta que
precisa de angariar. De saber explicar porque é a melhor pessoa à face da terra
para levar a cabo o projecto, que vantagem competitiva tem para conseguir
transformar o projecto num negócio de sucesso. E até de responder a perguntas
como quanto é que vai gastar para conseguir cada ouvinte e quanto é que ele vai
render, em termos financeiros.</span></span></b><br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">Ao
longo desta e de muitas outras reuniões, ficou a saber que para estes
investidores o conceito de sucesso é bem diferente do que ele tem. Alex ficaria
satisfeito se conseguisse se através da sua empresa fazer aquilo que gosta de
fazer e ainda por cima facturar uma simpática soma de dinheiro para si e para
distribuir pelos seus investidores. Mas acabou muito rapidamente por concluir
que estes empresários querem muito mais do que isso. Por regra, só admitem
investir se entenderem haver uma boa possibilidade de estarem perante um novo
“Twitter”, “Facebook”, “Tumblr”, ou, pelo menos de uma empresa que, em
relativamente pouco tempo, tenha uma prestação que lhe permite ser vendida a um
desses gigantes, de forma a ganharem com o negócio, pelo menos, 10 ou 20 vezes
o que investiram.</span></span><br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">Ter
percebido isso levou-o, numa determinada altura (episódio 2), a mostrar-se
profundamente desanimado, após mais uma reunião. Num telefonema para a sua
mulher mostrou-se desalentado, por estar a apresentar aos seus potenciais
investidores “a maior coisa que já me propus fazer, que está para além da minha
imaginação, que nem sequer sei se vou conseguir pôr de pé e... não é
suficiente, para eles é pouco, vivem num outro mundo”. </span></span><br />
<br />
<b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: bold;">Objectivo: Um milhão e meio de dólares</span></span></b><span style="font-family: Arial;"><span style="font-family: "Arial","sans-serif";"></span></span><br />
<br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">O
objectivo de Alex Blumberg era angariar um milhão e meio de dólares para criar
uma empresa que, no primeiro ano produza três podcasts semanais. E, apesar de,
sobretudo na fase inicial, ter apanhado alguns baldes de água fria, acabou por
conseguir o dinheiro. As coisas começaram a dar a volta no quarto episódio,
quando conseguiu convencer um antigo colega de universidade a entrar no
negócio. E sobretudo quando a ele se juntou Andrew Mason, fundador da
“Groupon”. Que, <b>curiosamente, não tinha como objectivo fundamental ganhar rios
de dinheiro com este projecto. No decorrer da conversa, Andrew confessou que
entrou no barco porque queria ter acesso a Alex e aos seus contactos, para que
o ajudassem a desenvolver projectos que tem, de alguma forma, relacionados com
a rádio e a comunicação.</b></span></span><br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">A
partir daí, o dinheiro começou a entrar. Importante foi também o facto do
podcast “Startup”, que Alex foi fazendo para ilustrar o processo de formação da
empresa, ter começado a obter sucesso. Alguns empresários souberam do projecto
por esse meio, contactaram-no e acabaram por se tornar investidores. Mas não
só. Também muitas pessoas que nunca tinham sido empresárias ficaram
interessados em fazer parte do projecto. E algumas conseguiram-no, pois no
episódio 7, Alex convidou os ouvintes a tornarem-se accionistas, reservando
para eles uma fatia de 200 mil dólares do capital inicial. O que conseguiu em
apenas dois ou três dias, apesar de, entretanto, descobrir que a legislação
norte-americana era bastante restritiva e colocava condições que limitavam
bastante a entrada dos cidadãos em pequenas empresas como a sua.</span></span><br />
<br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;"><a href="http://fechodeedicao.blogspot.pt/2014/12/este-homem-e-craque-fazer-programas-de_8.html"><i>Texto relacionado: Este homem é craque a fazer programas de rádio e a pedir dinheiro aos seus ouvintes </i></a></span></span><br />
<br />
<b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: bold;">Problemas e mais problemas</span></span></b><span style="font-family: Arial;"><span style="font-family: "Arial","sans-serif";"></span></span><br />
<br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">Criar
uma empresa não é fácil. Conseguir dinheiro é uma dor de cabeça, mas há mil e
um outros problemas a resolver. Problemas que, a certa altura, Alex Blumberg
achou que não conseguia ultrapassar sozinho. Mas encontrar um co-fundador não
foi tarefa fácil. Até que encontrou em Matt Lieber o parceiro ideal. Mas
ainda houve que decidir a percentagem de cada um, uma negociação que se revelou
complicada. A proposta inicial de Alex era ridícula, ele próprio acabou por
perceber isso, subiu a parada e passou a ter ao lado alguém para ajudá-lo a arrancar
com o projecto.</span></span><br />
<br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">E
havia muitas decisões a tomar. Uma delas era a escolha do nome da empresa.
Parece um pequeno pormenor, mas ouvindo o quinto episódio, percebe-se a
angústia, o tempo e o esforço que consumiu. <b>É que, como explicou Alex, era
urgente, naquela fase, criar um e-mail, cartões de apresentação e site, mas
para se avançar com tudo isso, primeiro, precisavam de um nome. E não
conseguiam decidir-se por um que reflectisse o espírito do projecto e que fosse
apelativo. Às tantas, acabaram por ter de recorrer a uma empresa especialista
e, entre as muitas hipóteses que lhes apresentaram, lá escolheram “Gimlet
Media”. Assunto resolvido.</b></span></span><br />
<br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">Outra
das decisões que tiveram de tomar foi atribuir um valor à empresa que… ainda
não existia. Se já tivesse actividade, a questão seria relativamente simples,
bastaria analisar dados como a facturação, os lucros e a evolução e
perspectivas de mercado para chegar a um número. Mas como é que se avalia uma
empresa que não existe, que não tem negócio, facturação e, muito menos, lucro?
Depois de muito pensarem no caso, optaram por avaliá-la em 10 milhões de euros.
Um valor muito acima da média de avaliação das startups norte-americanas, mas
que não afugentou os investidores que já se tinham comprometido com o projecto.</span></span><br />
<br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">O
passo seguinte foi encontrar instalações e contratar pessoal para avançar com o
primeiro programa produzido pela Gimlet Media. Chama-se “Reply All” e pode ser
escutado <b><span style="font-weight: bold;"><a href="http://gimletmedia.com/show/reply-all/">aqui</a></span></b>.</span></span><br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;"><br />
<b><i><span style="font-style: italic; font-weight: bold;">Jorge Eusébio</span></i></b></span></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Num dos próximos postos vamos ver como um "native ad" ia colocando em risco a Gimlet Media mal lançou o seu primeiro podcast.</b></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>INFORMAÇÃO COMPLEMENTAR:</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"> - O nome de Alex Blumberg consta num dos lugares de destaque da lista dos 25 melhores podcasts de sempre, <a href="http://www.slate.com/articles/arts/ten_years_in_your_ears/2014/12/best_podcast_episodes_ever_the_25_best_from_serial_to_the_ricky_gervais.single.html">acabada de publicar pelo site Slate</a>. Um dos programas que produziu em 2008 para "This American Life", </span><span style="font-family: Arial, Helvetica, sans-serif;"><b>“</b><a href="http://www.thisamericanlife.org/radio-archives/episode/355/the-giant-pool-of-money" target="_blank"><b>The Giant Pool of Money</b></a><b>”</b>, ficou na 2ª posição. </span><b> </b>Radar do Empregohttp://www.blogger.com/profile/02064913165155504242noreply@blogger.com0tag:blogger.com,1999:blog-980129818478888010.post-6614975667070477062014-12-11T08:21:00.000+00:002015-02-25T20:11:58.141+00:00Principais grupos do sector perdem mais de mil trabalhadores em seis anos<!-- Menu social com efeito -->
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<span style="font-family: "Arial","sans-serif";">Entre 2008 e
2013 só em quatro dos principais grupos de comunicação social portugueses
(Media Capital, Impresa, Cofina e RTP) registou-se uma diminuição de mais de
mil trabalhadores. Esta foi uma das formas de poupança que as respectivas
administrações encontraram para fazer face aos cerca de 200 milhões de euros
que perderam ao longo desse período, fruto da quebra de publicidade.</span></div>
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<span style="font-family: "Arial","sans-serif";">No final de
2007, havia um total de 6.070 trabalhadores nestes grupos, enquanto que a
fechar 2013 apenas se contabilizavam 5.038, o que significa que se perderam 1.032
postos de trabalho.</span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">O grupo RTP,
que era o que tinha - e tem – mais gente na sua folha de salários, foi quem
mais dispensou (541). Este foi um processo que teve forte incremento a partir
de 2011, pois até aí o número mantinha-se relativamente estável, entre os 2.300
e os 2.400. No final de 2013, o grupo público já só contava com 1.818 pessoas no
seu quadro de pessoal e a ordem é para cortar ainda mais.</span></div>
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<span style="font-family: "Arial","sans-serif";">A Impresa, de
Pinto Balsemão, despediu menos, em termos absolutos, mas percentualmente a
diminuição do número de trabalhadores anda perto da verificada na RTP (uma
quebra superior a 20 por cento). </span></div>
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<span style="font-family: "Arial","sans-serif";">A Media
Capital dispensou 125 trabalhadores e a Cofina, apesar de ter lançado, em Março
de 2013, o canal televisivo CMTV, também reduziu o número de trabalhadores
(neste caso, em 52). O grupo recorre aos jornalistas que escrevem para os seus
jornais e revistas, nas delegações que tem espalhadas pelo país, para também
fazerem peças para a televisão.</span></div>
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<span style="font-family: "Arial","sans-serif";">No total,
perderam-se 17% dos postos de trabalho que existiam naqueles grupos antes da
crise de 2008 estalar.</span></div>
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<br /></div>
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<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">NÚMERO DE
TRABALHADORES</span></b></div>
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<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">2007</span></b></div>
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<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">2013</span></b></div>
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<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Saldo</span></b></div>
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<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">%</span></b></div>
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<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">IMPRESA</span></b></div>
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<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">1.448</span></div>
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<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">1.134</span></div>
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<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-314</span></b></div>
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<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-21.7</span></div>
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<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">MEDIA CAPITAL</span></b></div>
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<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">1.328</span></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 43.45pt;" valign="bottom" width="58"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">1.203</span></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 49.65pt;" valign="bottom" width="66"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-125</span></b></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 40.4pt;" valign="bottom" width="54"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-9.4</span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 4;">
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 82.0pt;" valign="bottom" width="109"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">RTP</span></b></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 43.5pt;" valign="bottom" width="58"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">2.359</span></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 43.45pt;" valign="bottom" width="58"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">1.818</span></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 49.65pt;" valign="bottom" width="66"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-541</span></b></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 40.4pt;" valign="bottom" width="54"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-22.9</span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 5;">
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 82.0pt;" valign="bottom" width="109"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">COFINA</span></b></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 43.5pt;" valign="bottom" width="58"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">935</span></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 43.45pt;" valign="bottom" width="58"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">883</span></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 49.65pt;" valign="bottom" width="66"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-52</span></b></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 40.4pt;" valign="bottom" width="54"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-5.6</span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 6; mso-yfti-lastrow: yes;">
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 82.0pt;" valign="bottom" width="109"><br /></td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 43.5pt;" valign="bottom" width="58"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">6,070</span></b></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 43.45pt;" valign="bottom" width="58"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">5,038</span></b></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 49.65pt;" valign="bottom" width="66"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-1,032</span></b></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 40.4pt;" valign="bottom" width="54"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-17.0</span></b></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 115%;">Poupança
de 46 milhões de euros</span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">O objectivo do
corte do número de trabalhadores foi, naturalmente, a poupança de dinheiro.
Muito dinheiro. No total, no final do período analisado, estes quatro grupos
gastavam menos 46 milhões de euros anuais com o seu pessoal. Tendo em conta que
a quebra de publicidade, entre o final de 2007 e de 2013 foi de 200 milhões,
isso significa que, na prática, os trabalhadores pagaram cerca de 23 por cento
da factura.</span></div>
<table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="border-collapse: collapse; margin-left: 2.75pt; mso-padding-alt: 0cm 3.5pt 0cm 3.5pt; mso-yfti-tbllook: 1184; width: 496px;">
<tbody>
<tr style="height: 15.0pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 95.0pt;" valign="bottom" width="127"><a href="https://www.blogger.com/null" name="_GoBack"></a></td>
<td colspan="2" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 158.0pt;" valign="bottom" width="211"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">DESPESAS COM O PESSOAL</span></b></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 71.0pt;" valign="bottom" width="95"><br /></td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><br /></td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 1;">
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 95.0pt;" valign="bottom" width="127"><br /></td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 79.0pt;" valign="bottom" width="105"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">2007</span></b></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 79.0pt;" valign="bottom" width="105"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">2013</span></b></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 71.0pt;" valign="bottom" width="95"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Saldo</span></b></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"><span style="mso-spacerun: yes;"> </span>%</span></b></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 2;">
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 95.0pt;" valign="bottom" width="127"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">IMPRESA</span></b></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 79.0pt;" valign="bottom" width="105"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">61,111,966</span></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 79.0pt;" valign="bottom" width="105"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">52,385,372</span></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 71.0pt;" valign="bottom" width="95"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-8,726,594</span></b></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-14.3</span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 3;">
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 95.0pt;" valign="bottom" width="127"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">MEDIA CAPITAL</span></b></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 79.0pt;" valign="bottom" width="105"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">53,461,302</span></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 79.0pt;" valign="bottom" width="105"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">50,498,301</span></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 71.0pt;" valign="bottom" width="95"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-2,963,001</span></b></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-5.5</span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 4;">
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 95.0pt;" valign="bottom" width="127"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">RTP</span></b></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 79.0pt;" valign="bottom" width="105"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">109,932,146</span></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 79.0pt;" valign="bottom" width="105"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">80,725,709</span></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 71.0pt;" valign="bottom" width="95"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-29,206,437</span></b></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-26.6</span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 5;">
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 95.0pt;" valign="bottom" width="127"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">COFINA</span></b></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 79.0pt;" valign="bottom" width="105"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">37,812,018</span></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 79.0pt;" valign="bottom" width="105"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">32,373,541</span></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 71.0pt;" valign="bottom" width="95"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-5,438,477</span></b></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-14.4</span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 6; mso-yfti-lastrow: yes;">
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 95.0pt;" valign="bottom" width="127"><br /></td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 79.0pt;" valign="bottom" width="105"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">262,317,432</span></b></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 79.0pt;" valign="bottom" width="105"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">215,982,923</span></b></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 71.0pt;" valign="bottom" width="95"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-46,334,509</span></b></div>
</td>
<td nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 48.0pt;" valign="bottom" width="64"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<b><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-17.7</span></b></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 115%;">Mais
140 para o desemprego</span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">Tal como
referi <b><a href="http://fechodeedicao.blogspot.pt/2014/12/crise-economica-roubou-mais-de-200.html">no primeiro artigo sobre a evolução do sector entre 2008 e 2013</a></b>, os
dados são obtidos através da análise dos relatórios e contas de quatro
empresas: Cofina, Media Capital, RTP e Impresa. Isso significa que não
reflectem toda a realidade vivida na área da comunicação social. </span></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">Mas, tendo em
conta que o panorama recessivo foi geral e que a tendência genética dos
gestores e administradores é cortar no pessoal quando o dinheiro começa a
escassear, o número de trabalhadores do sector dispensados ou despedidos terá
sido bem superior ao que aqui refiro.</span></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">Ao longo
deste período foram surgindo notícias relativas a outros grupos e órgãos de
comunicação social, nomeadamente, a Controlinvest, o Público e a Impala.
Consultando os comunicados que, sobre o assunto, o Sindicato dos Jornalistas
foi fazendo, contabilizámos referências a mais cerca de quatro centenas de
despedimentos. E isto apenas nos grupos nacionais, não sendo possível apurar os
dados relativos à imprensa e rádios locais e regionais.</span></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">Já este ano,
o número de pessoas sem emprego aumentou em, pelo menos, 140, devido a um
despedimento colectivo na Controlinvest, uma das primeiras medidas tomadas pela
nova administração.</span><br />
<br />
<span style="font-family: "Arial","sans-serif";"><i><b><span style="font-size: small;">(Jorge Eusébio) </span></b></i></span><br />
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<i><b>Leia também neste blog: </b></i><br />
<a href="http://fechodeedicao.blogspot.pt/2014/12/crise-economica-roubou-mais-de-200.html"><i><b>Crise económica roubou </b></i></a><br />
<a href="http://fechodeedicao.blogspot.pt/2014/12/crise-economica-roubou-mais-de-200.html"><i><b>mais de 200 milhões de euros às empresas </b></i></a><br />
<a href="http://fechodeedicao.blogspot.pt/2014/12/crise-economica-roubou-mais-de-200.html"><i><b>de comunicação social portuguesas. </b></i></a></div>
Radar do Empregohttp://www.blogger.com/profile/02064913165155504242noreply@blogger.com0tag:blogger.com,1999:blog-980129818478888010.post-88998935289213639342014-12-08T19:28:00.001+00:002015-01-19T17:17:20.202+00:00Este homem é craque a fazer programas de rádio e a pedir dinheiro aos seus ouvintes<!-- Menu social com efeito -->
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitJgtItTjlN7e690ZylIA7On8M3D_fRhnROqwY4ckZjWVRn3lkXxAZlCJLqRhNIYjNRULoElwO_Lp_dVhxk1uelk4cfzAZyfmncneP2Yd4ehLoyi8G9LoOc6W_m1eIHUfJ2Kq8ZatTzy_7/s1600/RomanMars.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitJgtItTjlN7e690ZylIA7On8M3D_fRhnROqwY4ckZjWVRn3lkXxAZlCJLqRhNIYjNRULoElwO_Lp_dVhxk1uelk4cfzAZyfmncneP2Yd4ehLoyi8G9LoOc6W_m1eIHUfJ2Kq8ZatTzy_7/s1600/RomanMars.jpg" height="266" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Foto 'roubada' ao site 99% Invisible</td></tr>
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<span style="font-family: Arial; font-size: small;"><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-ansi-language: EN-US;">“This is 99% Invisible. I’m Roman
Mars”. </span></span><br />
<br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">É
assim que começam todos os episódios de um dos programas de rádio que, sob
a forma de podcast, maior número de fiéis seguidores tem na internet. São, aliás,
os ouvintes que asseguram o grosso do financiamento necessário, tendo, nos
últimos dois anos, já contribuído com mais de um milhão de dólares, através de
três campanhas no sistema de crowfunding realizadas no site Kickstarter.</span></span><br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">O
sistema de crowdfounding explica-se em poucas palavras. A entidade que procura
financiamento coloca no site a indicação do projecto que quer implementar ou
dar continuidade, indica a verba que pretende e pede contribuições particulares. Se atingir o valor pretendido, recolhe todo o dinheiro. Se não chegar a ele, não leva verba nenhuma para casa. Ao mesmo tempo, fixa uma série
de recompensas simbólicas a quem participar com determinadas verbas. </span></span><br />
<br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">No
caso do “99% Invisible”, a primeira campanha decorreu em Agosto de 2010 e
rendeu 170 mil dólares. A segunda, em Novembro do ano passado, ultrapassou os
375 mil e a terceira foi concluída há poucas semanas e rendeu a módica
quantia de 620 mil dólares. Pondo a calculadora a funcionar, concluímos que os fãs do programa contribuíram para a sua continuação com 1.165.000
dólares!</span></span><br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">O
repto lançado este ano tinha como objectivo não só manter on-line o programa de Roman
Mars como também mais seis, todos integrados numa rede a que foi dado o nome de
Radiotopia. Eram pedidos 250 mil dólares, objectivo atingido em apenas seis
dias de campanha. A fasquia foi então colocada mais alta. Caso a verba chegasse
aos 400 mil dólares, a Radiotopia juntava aos sete mais três programas. O
ambicioso objectivo foi atingido e ultrapassado.</span></span><br />
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<![endif]--><b><span style="font-family: Arial; font-size: medium;"><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; font-weight: bold; line-height: 115%; mso-ansi-language: PT; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">Um nome pouco chamativo</span></span></b><br />
<br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">À
primeira vista, “99% Invisible” estaria condenado a ser um programa de élite, destinado a
um pequeno grupo de pessoas, não parecia ter o que é preciso para agarrar
grandes multidões de fiéis ouvintes. </span></span><br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">A
começar pelo nome do programa que é, ao mesmo tempo, o do site
(<a href="http://99percentinvisible.org/">http://99percentinvisible.org/</a>). Toda a gente sabe que a denominação de um
site deve ser chamativa e ter o menor número possível de letras para que os
potenciais visitantes não se percam ao digitá-las.</span></span><br />
<br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">E
depois, que raio quer dizer ’99 por cento invisível’? Roman Mars já explicou
isso em várias entrevistas. Pegou na frase do arquitecto
Richard Buckminster: “99 por cento do que somos é invisível e intocável”.
E, pensando bem, adaptada ao programa, a frase faz algum sentido, e até peca
por defeito, pois, por natureza, um programa de rádio é – pelo menos, para quem
o ‘consome’ - 100 por cento invisível. Ainda assim, não é um nome muito
chamativo. </span></span><br />
<br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">A
forma como nasceu também não prenunciava altos voos. Tratou-se de um convite
feito a Roman Mars, enquanto produtor independente de rádio, pela Associação de
Arquitectura de S. Francisco, de fazer um pequeno programa de rádio focado na
arquitectura e design. </span></span><br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">A
ideia original era que tivesse apenas um minuto, mas Roman opôs-se,
dizendo que não era possível fazer nesse curto espaço de tempo um programa que as pessoas passassem a amar. Conseguiu fazer valer os seus argumentos, ficou com 4 minutos e meio e
começou por fazer um pequeno programa de rádio difundido pela estação
KALW. Em determinada altura, passou a colocar os programas na net após serem transmitidos na rádio e as reacções positivas não tardaram. Tal como o aumento da
audiência e dos downloads. E os ouvintes pediam-lhe algo que, na rádio, nunca lhe
haviam pedido: que o programa semanal tivesse uma duração maior. De forma que
“99% Invisible” passou a ter duas versões. Na rádio continua a ter exactamente
4 minutos e meio, enquanto que o podcast colocado na net tem, normalmente, uma
duração entre os 15 e 18 minutos. </span></span><br />
<br />
<b><span style="font-family: Arial; font-size: medium;"><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; font-weight: bold;">Os segredos do sucesso</span></span></b><span style="font-family: Arial; font-size: medium;"><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt;"></span></span><br />
<br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">O
programa não fala de crimes, não tem reportagens de guerra, não faz investigação
sobre as promessas não cumpridas de políticos, nem por lá aparecem quaisquer
vedetas da rádio ou da TV. </span></span><br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">Não
tem, portanto, os ingredientes típicos para se tornar no fenómeno que é e que o
leva a estar regularmente entre os 20, 30 ou 40 podcasts mais descarregados do
iTunes. Em Março, um artigo do DailyDot referia que já haviam sido feitos
downloads de 7 milhões de programas de “99% Invisible”. Actualmente, e de acordo
com o texto produzido pela equipa, aquando do lançamento da campanha de angariação
de fundos, conta com cerca de um milhão de downloads mensais.</span></span><br />
<br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">As
histórias e a forma como elas são contadas constituem as chaves do sucesso. No programa não
se contam histórias chatas sobre grandes obras da arquitectura ou de designer. Esses temas originais
servem apenas como base ou inspiração para ir à procura de histórias de interesse humano.
Como a de uma senhora idosa que resistiu a vender a sua casa a uma empresa que
queria fazer um grande centro comercial e que nela se manteve até morrer
enquanto à sua volta as máquinas arrasavam todos os outros edifícios. Ou de um
arquitecto alemão que embirrava com as linhas rectas nos edifícios e que aparecia a defender
as suas teses e ideias… completamente nu.<a href="https://www.blogger.com/null" name="_GoBack"></a></span></span><br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">A
prestação vocal de Roman Mars - que, em cada programa, conta com a companhia de
mais um ou dois locutores – é outra das grandes mais-valias. E a cereja no topo
do bolo é a ‘banda sonora’ de cada programa que é provável que leve tanto ou
mais tempo a definir do que todo o resto do programa a ser produzido.</span></span><br />
<br />
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt;">Pode
visitar o site <a href="http://99percentinvisible.org/">aqui</a>, e assistir<i> neste link</i><i><b> </b></i> <a href="https://www.youtube.com/watch?v=KcuHMKBruPM">a uma entrevista a Roman Mars</a>.</span></span><br />
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<br />
<b><span style="font-size: x-small;"><i><span style="font-family: Arial;"><span style="font-family: "Arial","sans-serif";">(Jorge Eusébio)</span></span></i></span></b><br />
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<i><b>No próximo artigo da secção "Podcast" vamos contar a história do operário radialista que foi pedir dinheiro aos capitalistas para se tornar empresário. Ah, e um dia destes, vamos também falar de "Serial", o documentário radiofónico que mais 'tinta' tem feito correr na internet.</b></i><br />
<br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;"><b>INFORMAÇÃO COMPLEMENTAR:</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"> - <a href="http://99percentinvisible.org/episode/episode-15-the-sound-of-the-artificial-world/">Um dos podcasts de 99% Invisible</a> figura na 6ª posição na lista dos 25 melhores podcasts de sempre, <a href="http://www.slate.com/articles/arts/ten_years_in_your_ears/2014/12/best_podcast_episodes_ever_the_25_best_from_serial_to_the_ricky_gervais.single.html">acabada de publicar pelo site Slate</a>. </span><br />
<br />
<br />
<i><b>Leia também neste blog: </b></i><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcTue8oKJZMX-3ksEDHO50gKYpghrTzvDB0X0qZIY69MI9uMCPjQa-Psw7ap1T16Kci8v2ElONyARz-codrmN9h2W2XxuZsY7y79AhFwU_wMLVMJL5DlSqDkWO6jN_CbF0K1TVzh6wDO2-/s1600/Montagem+logos+empresas02.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcTue8oKJZMX-3ksEDHO50gKYpghrTzvDB0X0qZIY69MI9uMCPjQa-Psw7ap1T16Kci8v2ElONyARz-codrmN9h2W2XxuZsY7y79AhFwU_wMLVMJL5DlSqDkWO6jN_CbF0K1TVzh6wDO2-/s1600/Montagem+logos+empresas02.jpg" /></a></div>
<br />
<a href="http://fechodeedicao.blogspot.pt/2014/12/crise-economica-roubou-mais-de-200.html"><i><b>Crise económica roubou </b></i></a><br />
<a href="http://fechodeedicao.blogspot.pt/2014/12/crise-economica-roubou-mais-de-200.html"><i><b>mais de 200 milhões de euros às empresas </b></i></a><br />
<a href="http://fechodeedicao.blogspot.pt/2014/12/crise-economica-roubou-mais-de-200.html"><i><b>de comunicação social portuguesas. </b></i></a><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgD6fX1w2JA3C01rdEAVEGtx8h_Aqsy1bu773_BlfmEvP_RxFMdSQV2Xl9i9se2h7IMaeEkibIp7kUlQd7xK0VHsxcBRoXrf8Lw2iHyvUStejZjNGqbWqaU82gNkTxJqmQXISOxh_gz18pt/s1600/out.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgD6fX1w2JA3C01rdEAVEGtx8h_Aqsy1bu773_BlfmEvP_RxFMdSQV2Xl9i9se2h7IMaeEkibIp7kUlQd7xK0VHsxcBRoXrf8Lw2iHyvUStejZjNGqbWqaU82gNkTxJqmQXISOxh_gz18pt/s1600/out.jpg" height="121" width="200" /></a></div>
<br />
<a href="http://fechodeedicao.blogspot.pt/2014/12/principais-grupos-do-sector-perdem-mais.html"><i><b>Principais grupos de comunicação social </b></i></a><i><b><a href="http://fechodeedicao.blogspot.pt/2014/12/principais-grupos-do-sector-perdem-mais.html">perdem mais de mil trabalhadores em seis anos</a> </b></i><br />
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<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">As
principais empresas de comunicação social portuguesas estão a sentir este ano
uma recuperação das receitas provenientes da publicidade. No entanto, esta
melhoria não será, nem pouco mais ou menos, suficiente para compensar a queda
drástica que sofreram desde que, em 2008, a crise económica se abateu sobre
nós.</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Em 2007,
quatro dos maiores grupos de comunicação social do país (Impresa, Media
Capital, RTP e Cofina) arrecadaram, no total, 472 milhões de euros em
publicidade. No ano passado só chegaram aos 272 milhões. Isto significa que a
crise fez com que o sector tenha que se contentar com menos 200 milhões de
euros do que há seis anos atrás. </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">As contas
foram feitas a partir da análise dos relatórios e contas que estas empresas
publicam. De fora ficaram, entre outros, grupos como a Renascença e a
Controlinvest (empresa que detém títulos como o Diário de Notícias, o Jornal de
Notícias ou a TSF). Não apresentamos, portanto, um quadro completo do que se
passa no sector, a este nível, mas é um retrato muito significativo.</span></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">As quebras
na publicidade fustigaram todas as quatro empresas analisadas, tendo, no total,
as verbas provenientes desta vertente caído 42 por cento. A que mais perdeu, em
termos percentuais, foi a RTP (que agrupa os canais televisivos e radiofónicos
do Estado), cujas receitas de publicidade diminuíram 66 por cento, ou seja, um
encaixe inferior em 35,8 milhões ao longo deste período. No entanto, em valores
absolutos, a que apanhou maior ‘pancada’ foi a Impresa (dona da SIC e do
Expresso), que sofreu perdas de 74,7 milhões (-39%), seguida pela Media Capital
(que detém a TVI e a Rádio Comercial), que registou proveitos publicitários de
menos 62,5 milhões de euros (decréscimo de 38%). Quanto à Cofina (dona do
Correio da Manhã e Record), sofreu perdas de 27 milhões (-44%).</span></span></div>
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<br /></div>
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<td colspan="2" height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 153.0pt;" valign="bottom" width="204"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">FACTURAÇÃO PUBLICITÁRIA</span></span></b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"></span></span></div>
</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 78.0pt;" valign="bottom" width="104"><br /></td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 84.35pt;" valign="bottom" width="112"><br /></td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 13.45pt;" valign="bottom" width="18"><br /></td>
</tr>
<tr height="20" style="height: 15.0pt; mso-yfti-irow: 1;">
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 72.2pt;" valign="bottom" width="96"><br /></td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 80.8pt;" valign="bottom" width="108"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">2007</span></span></b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"></span></span></div>
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<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 78.0pt;" valign="bottom" width="104"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">2013</span></span></b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"></span></span></div>
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<b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">%</span></span></b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"></span></span></div>
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</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 80.8pt;" valign="bottom" width="108"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">190,953,607</span></span></div>
</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 78.0pt;" valign="bottom" width="104"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">116,258,330</span></span></div>
</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 84.35pt;" valign="bottom" width="112"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-74,695,277</span></span></div>
</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 13.45pt;" valign="bottom" width="18"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">39</span></span></div>
</td>
</tr>
<tr height="20" style="height: 15.0pt; mso-yfti-irow: 3;">
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 72.2pt;" valign="bottom" width="96"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Media Capital</span></span></b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"></span></span></div>
</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 80.8pt;" valign="bottom" width="108"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">165,217,098</span></span></div>
</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 78.0pt;" valign="bottom" width="104"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">102,687,230</span></span></div>
</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 84.35pt;" valign="bottom" width="112"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-62,529,868</span></span></div>
</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 13.45pt;" valign="bottom" width="18"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">38</span></span></div>
</td>
</tr>
<tr height="20" style="height: 15.0pt; mso-yfti-irow: 4;">
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 72.2pt;" valign="bottom" width="96"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Cofina</span></span></b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"></span></span></div>
</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 80.8pt;" valign="bottom" width="108"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">61,860,000</span></span></div>
</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 78.0pt;" valign="bottom" width="104"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">34,833,000</span></span></div>
</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 84.35pt;" valign="bottom" width="112"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-27,027,000</span></span></div>
</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 13.45pt;" valign="bottom" width="18"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">44</span></span></div>
</td>
</tr>
<tr height="20" style="height: 15.0pt; mso-yfti-irow: 5;">
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 72.2pt;" valign="bottom" width="96"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">RTP</span></span></b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"></span></span></div>
</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 80.8pt;" valign="bottom" width="108"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">54,200,000</span></span></div>
</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 78.0pt;" valign="bottom" width="104"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">18,400,000</span></span></div>
</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 84.35pt;" valign="bottom" width="112"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-35,800,000</span></span></div>
</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 13.45pt;" valign="bottom" width="18"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">66</span></span></div>
</td>
</tr>
<tr height="20" style="height: 15.0pt; mso-yfti-irow: 6; mso-yfti-lastrow: yes;">
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 72.2pt;" valign="bottom" width="96"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Total</span></span></b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"></span></span></div>
</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 80.8pt;" valign="bottom" width="108"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">472,230,705</span></span></b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"></span></span></div>
</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 78.0pt;" valign="bottom" width="104"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">272,178,560</span></span></b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"></span></span></div>
</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 84.35pt;" valign="bottom" width="112"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-200,052,145</span></span></b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"></span></span></div>
</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 13.45pt;" valign="bottom" width="18"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">42</span></span></b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"></span></span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span style="font-family: Arial; font-size: medium;"><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Quebras de dois dígitos</span></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">No final de
2007, o ambiente que se vivia era de optimismo. Todas as empresas viram as suas
receitas publicitárias aumentarem e as perspectivas para 2008 eram animadoras. Um
entusiasmo que foi desaparecendo à medida que os meses se sucediam. A situação
complicou-se a partir de Outubro e, no final do ano, feitas as contas,
verificou-se que o primeiro embate da crise levou 4,3% das receitas
publicitárias a estas empresas. </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Um panorama
que se complicou em 2009, com uma quebra de 13,8%. O ano de 2010 parecia marcar
o início da recuperação (+4,6%), mas foi sol de pouca dura, pois em 2011 e 2012
as quebras voltaram a acentuar-se. O ano passado, o sector manteve-se no
vermelho, mas nos últimos meses já se desenhava a possibilidade da situação
começar a inverter-se em 2014.</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span style="font-family: Arial; font-size: medium;"><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Jornais e revistas perderam mais de metade das receitas</span></span></b><span style="font-family: Arial; font-size: medium;"><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">O sub-sector
dos jornais e revistas foi o mais afectado, tendo perdido mais de metade das
receitas publicitárias (-53,7%). O tombo nas televisões também foi grande, mas,
em termos percentais, teve uma dimensão menor, pois viu fugir ‘apenas’ cerca de
39 por cento da publicidade. </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Sinal
positivo apenas para o sector da rádio do grupo Media Capital, que escapou a
esta razia e andou em sentido contrário (as rádios integradas no grupo RTP não
têm publicidade comercial). Mas isso terá ficado a dever-se ao facto da sua
principal rádio, a Comercial, ter conseguido agarrar a liderança de audiências
em 2011, nunca mais a perdendo daí para a frente. Uma circunstância que teve
consequências positivas ao nível da captação de publicidade, não se podendo
daqui concluir que, no geral, o sector da rádio em Portugal viu aumentar as
suas receitas ao longo deste período.</span></span></div>
<table border="0" cellpadding="0" cellspacing="0" class="MsoNormalTable" style="mso-cellspacing: 0cm; mso-padding-alt: 0cm 0cm 0cm 0cm; mso-yfti-tbllook: 1184;">
<tbody>
<tr height="20" style="height: 15.0pt; mso-yfti-firstrow: yes; mso-yfti-irow: 0;">
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 101.0pt;" valign="bottom" width="135"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Evolução 2007/13</span></span></b><span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"></span></span></div>
</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 78.0pt;" valign="bottom" width="104"><br /></td>
</tr>
<tr height="20" style="height: 15.0pt; mso-yfti-irow: 1;">
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 101.0pt;" valign="bottom" width="135"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Televisões</span></span></div>
</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 78.0pt;" valign="bottom" width="104"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-38.60%</span></span></div>
</td>
</tr>
<tr height="20" style="height: 15.0pt; mso-yfti-irow: 2;">
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 101.0pt;" valign="bottom" width="135"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Jornais/Revistas</span></span></div>
</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 78.0pt;" valign="bottom" width="104"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">-53.70%</span></span></div>
</td>
</tr>
<tr height="20" style="height: 15.0pt; mso-yfti-irow: 3; mso-yfti-lastrow: yes;">
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 101.0pt;" valign="bottom" width="135"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Rádio (Media Capital)</span></span></div>
</td>
<td height="20" nowrap="" style="height: 15.0pt; padding: 0cm 3.5pt 0cm 3.5pt; width: 78.0pt;" valign="bottom" width="104"><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: right;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">+6.60%</span></span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span style="font-family: Arial; font-size: medium;"><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">A luz ao fundo do túnel</span></span></b><span style="font-family: Arial; font-size: medium;"><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;"></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
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<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">É bem
provável que este seja o ano em que os grupos de comunicação social comecem a
ver uma luz – ainda que ténue – ao fundo do túnel. É isso que indicam os dados
conhecidos até agora. </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Cofina,
Impresa e Media Capital já divulgaram os resultados apurados até Setembro, os
quais revelam aumentos na publicidade de quase 9 por cento. </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">A Cofina
registou receitas publicitárias de 26,5 milhões de euros contra 25,1 em igual
período do ano transacto, o que significa um acréscimo de 5,7%. No entanto,
isso não é suficiente para que os resultados globais sejam superiores. Isto
porque a empresa contabilizou uma quebra de 4,5 por cento nas receitas de
circulação (vendas) de publicações, tendo passado de 43 milhões (Janeiro a
Setebro de 2013) a 41,1 milhões, este ano.</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Este é um
dos principais problemas com que a Cofina se debate, o da diminuição das vendas
das suas publicações. Apesar de os seus títulos, em especial, o porta-aviões
Correio da Manhã, mostrarem uma capacidade de resistência superior aos dos
outros grupos, não têm conseguido contrariar a tendência de quebra de vendas
que afecta todo o mercado.</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Provavelmente,
por isso mesmo, a Cofina resolveu avançar para a televisão, tendo lançado a
CMTV em Março de 2013. Em termos de audiências, e de acordo com o que a empresa
tem divulgado, a aposta parece estar a resultar, mas, no que diz respeito à sua
performance económica e financeira, a informação é escassa. Até agora, a Cofina
tem optado por englobar os custos e proveitos da televisão nos dos jornais, uma
situação que só deverá alterar no próximo ano. A única referência feita, a este
nível, surgiu no relatório e contas anual de 2013, em que apenas refere ter a
televisão tido um impacto (negativo, subentende-se) de 1 milhão de euros.</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">A Impresa
também registou até agora saldo positivo, no que diz respeito à facturação
publicitária, contabilizando um total de 85,1 milhões de euros (+5,4% que em
igual período do ano transacto).</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Resultados
ainda mais positivos são os da Media Capital que, nos primeiros nove meses do
ano, viu entrar nos seus cofres 81,3 milhões de euros de publicidade, mais 10
milhões do que em igual período de 2013 (+14,4%).</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Fazendo o
somatório destes dados, chegamos à conclusão que as três empresas arrecadaram
193 milhões de euros de publicidade, um acréscimo de 15,9 milhões, ou seja,
quase 9% a mais. </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">São dados
que indiciam ser 2014 o ano que marcará o início da recuperação do investimento
publicitário no sector. Mas, ainda há muitas contas por fazer, uma vez que,
como se sabe, é neste mês de Dezembro que muita coisa se decide, devido ao
tradicional acréscimo de publicidade relacionado com as compras de Natal.</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: Arial; font-size: small;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: PT;">Mas ainda
que, no final, se constate um aumento anual da facturação publicitária, isso
não é caso para abrir as garrafas de champanhe. É preciso esperar mais alguns
meses para ter a certeza de que estamos perante uma tendência de recuperação ou
para chegar à conclusão que os resultados positivos se ficaram, em boa medida,
a dever a um evento pontual como o Mundial de Futebol. </span></span></div>
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<li><a class="icon fb" href="https://www.facebook.com/fechoedicao">Facebook >>></a>Siga-nos no Facebook</li>
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